• The Canadian Press

    Will Ferrell, Alicia Silverstone star in Super Bowl ads

    NEW YORK (AP) — The Super Bowl is advertising's biggest, glitziest stage. Big name advertisers from Netflix to Google are paying as much as $7 million for a 30-second spot during the big game on Sunday, in order to capture the attention of the roughly 100 million viewers who tune in each year. In order to get as much of a return on investment for those millions, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. In the ads released so

  • The Canadian Press

    Andreescu, Fernandez, Marino bounced in Abu Dhabi opening round

    ABU DHABI, United Arab Emirates — Canadians were sent packing early at the Abu Dhabi Women's Tennis Open, with Bianca Andreescu, Leylah Fernandez and Rebecca Marino all losing their first-round matches on Tuesday. Andreescu, who advanced to the semifinals of last week's Thailand Open before retiring with a shoulder injury, lost 7-6 (2), 6-2 to Kazakhstan's Yulia Putintseva. Putintseva broke Andreescu, from Mississauga, Ont., five times on nine chances, and strung together a five-game winning str

  • The Canadian Press

    In the spirit: More alcohol ads to run during Super Bowl

    NEW YORK (AP) — A bevy of booze brands will be in the Super Bowl ad lineup this year, now that Anheuser-Busch has ended its exclusive advertising sponsorship after more than 30 years. In addition to celebrities hawking Budweiser and Michelob Ultra, viewers will see some famous folks touting the qualities of Heineken and Coors, and even suggesting they drink cognac or whiskey — responsibly, of course. Anheuser-Busch, parent of the Bud, Ultra and Busch beer brands, said in June it would end the ex

  • The Canadian Press

    Stars at the Super Bowl: How Gronk and Shaq plan to party

    LOS ANGELES (AP) — Rob Gronkowski might be retired from the NFL, but the former all-pro football player is still in the game during the league’s championship week. The four-time Super Bowl winner — who calls himself the “MVP of Fun” — will host a music festival called “Gronk Beach” in Phoenix on Saturday a day ahead of the big game. The beach-themed day party features performances by 21 Savage, Lil Jon and Diplo. After hosting the event in Miami and Las Vegas, Gronkowski said he’s introducing a