Kinesio tape at the Olympics

Developed by Dr. Kenzo Kase, it's the biggest fashion trend of the Olympics, but does it even work?

Katrin Holtwick

Olympic athletes clearly can't get enough of Kinesio tape, but does it really make a difference? Regardless, Katrin Holtwick definitely wins the gold medal for most creative application. (Photo: REUTERS/Marcelo Del Pozo

Katrin Holtwick and Ilka Semmler

Katrin Holtwick and Ilka Semmler have to be the most taped duo at the Games. (Photo: Ryan Pierse/Getty Images)

Laura Ludwig and Sara Goller

Laura Ludwig and Sara Goller are giving Holtwick and Semmler a run for their money in the tape department. (Photo: Ryan Pierse/Getty Images)

Sara Goller

One has to wonder who helped Goller apply the tape to her backside. (EFE/Rolf Vennenbernd)

Laura Ludwig and Sara Goller

Goller splashes water on her taped leg. It's nice to know the tape is waterproof. (Photo: REUTERS/Marcelo Del Pozo)

Ilias Iliadis

Greece's Iliadis' tape can only be seen when his judogi is lifted. What else does he have hiding under there? (Photo: REUTERS/Kim Kyung-Hoon)

Johanna Wiberg

Even handball players are getting in on the trend. Wiberg wears a strip from her knee to her groin each match. (Photo: Jeff Gross/Getty Images)

Hao Wang and Chen Rouling

The tape must be waterproof if diver Hao Wang is wearing it. Look closely, it's on her back. (Photo: Clive Rose/Getty Images)