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YouTube group Good Good signs several PGA Tour pros, including Joel Dahmen

From left to right, Joel Dahmen, John Pak and Beau Hossler walk on a golf course.
From left to right, Joel Dahmen, John Pak and Beau Hossler walk on a golf course.

Good Good, one of the most popular golf YouTube channels in the world, has made its next move in the sport. The group has signed several PGA Tour stars to apparel deals including Joel Dahmen and Beau Hossler.

"The goal for Good Good at the end of the day is we want to be a top five brand in golf," founder and CEO Matt Kendrick told Fox Business. "So, part of that strategy is we’ve done it untraditionally through YouTube and the content that we’ve been doing. But we obviously got to a point where we now want to get into the more traditional golf space, and sponsoring athletes on the PGA Tour is a step in that direction. We’re excited about being in a spot to be able to do that and get our product on the highest level of players on the PGA Tour."

Good Good's apparel is available at numerous stores including Dick's Sporting Goods and Golf Galaxy.

The entire lineup that will be wearing GG's apparel is Dahmen, Hossler, rookie John Pak, Willie Mack III and PGA Championship hero Michael Block.

"It’s not just in wearing it. Yes, we want them wearing the product, but we also want them involved in our content," Kendrick told Fox. "So, I think that’s the other thing you’re going to see – how do we integrate them into what we’re doing. All of them are excited about that. They see what we can bring to their personal brand because we have a platform that no other golf brand really has. We do offer something different, so that’s another part of the piece right there."

Good Good's YouTube channel currently sits a 1.72 million subscribers.

Dahmen, Hossler and Pak are all playing in this week's American Express.

This article originally appeared on Golfweek: Good Good signs several PGA Tour pros to apparel deals