YouTube golf sensation Micah Morris signs with Titleist

Micah Morris, a popular YouTube creator with more than half a million subscribers, announced on Monday he has signed a new partnership with Titleist.

Morris, 29, has nearly 400 videos on his channel and generated more than 75 million video plays. Like many YouTube creators, he does lots of collaborations, attempts challenges and films himself playing scenic courses around the country.

In a video Morris published Monday, he not only made his announcement but also showed portions of his club fitting for Titleist's GT3 driver, along with a wedge fitting with Bob Vokey. The next day, Morris went through a physical assessment and a series of tests at the Titleist Performance Institute with founders Dr. Greg Rose and coach Dave Phillips. Rose broke down how Morris, who routinely generates ball speeds about 185 mph, could swing more efficiently.

Morris's viewership declined slightly in 2024, but he still generates 50,000 to 100,000 views on solo videos and significantly more than that on collaborations. Therefore, for Titleist, which also has relationships with several other YouTube creators and influencers, adding Morris will bring a lot of attention to the brand and its products.

This article originally appeared on Golfweek: Micah Morris, Titleist, sign endorsement deal