'Words are one thing - actions another'
"Back the team or sell the club."
The words that echoed around Molineux on Saturday could not have been clearer and Guo Guangchang, chief of Wolves' illustrious owners, Fosun International, was in attendance.
It is a clear message that speaks to the frustrations that have existed long before this season's debacle.
Now, it seems, things are coming to a head.
Just a week prior to sacking Gary O'Neil, the powers that be at Wolves made an astonishing admission. They declared the blame was not entirely his and expressed a commitment to providing O'Neil with the support necessary to improve results.
A 2-1 reversal against Ipswich quickly put paid to all that. And with the swift arrival of Vitor Pereira, there was the expectation Wolves would 'go early' in the January window.
Yet here we find ourselves, in the last knockings, and only Emmanuel Agbadou to show for it. Admittedly, he looks good, but he alone is not enough.
Worse still is that the noisiest rumours are potential departures, including talismanic Matheus Cunha, whose performances have been concerningly uninspired of late. Why is that? He may well be asking himself if there is any place for ambition at this club. If the answer is no - cue apathy. It is no excuse, but he would not be the first.
Wolves under Fosun have history when it comes to ambition (or lack of). Words are one thing, actions another. The current stagnation harks back to the frustrations of Nuno Espirito Santo, Bruno Lage and Julen Lopetegui respectively. All wanted more, all wanted this club to progress and show ambition. All were ultimately sent packing.
It seems the current regime at Wolves may believe success is not climbing the table and genuine footballing progress, but in surviving and continuing to enjoy a seat at sport's biggest table with as little outlay as possible.
It is a dangerous game - leaving just enough blood in the club to detect a pulse, yet 'survival by default' may still come to their aid. As it stands, just 28 points would be enough to secure 17th place (based on current points per game averages.) Even so, without a change in strategy, Wolves will inevitably find themselves in the same position again. Hopelessly dredging, with fans disinclined to dream.
Living in the doldrums in perpetuity is no way to exist. Football is supposed to provide respite from daily life.
When you own a football club, you own the heart and soul of a community.
Handle it with care.
Find more from George Lakin at Always Wolves