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UFC on Fox show peaks at 4.8 million during Michelle Waterson's submission of Paige VanZant
They’re not the best fighters in the UFC, but Paige VanZant, Sage Northcutt and Mickey Gall are proving they’re already among the company’s biggest draws.
The show on Fox Saturday featuring the three young up-and-comers at Golden1 Arena in Sacramento averaged 3.2 million viewers for the entire show, and peaked at 4.8 million viewers during Michelle Waterson’s first-round submission victory over VanZant in the card’s main event.
The show’s ratings were the highest for a UFC show on Fox since April 20, 2013, when Benson Henderson defeated Gilbert Melendez in San Jose, Calif., in a lightweight title bout. It was the No. 2 show in primetime on broadcast and cable on Saturday among males 18-34, 18-49 and 25-54.
UFC president Dana White heaped praise on Northcutt and Gall, who were discovered on his web series, “Dana White: Lookin’ for a Fight,” as well as VanZant. She appeared on ABC’s “Dancing with the Stars,” earlier this year and that season ended up averaging 11.5 million viewers. White said that Northcutt’s episode of “Lookin’ for a Fight” has three million views, while Gall’s has two million.
“There’s something about them and they have that star quality where people are interested in seeing them,” he said. “Sage is ripped and is an unbelievable physical specimen. Mickey was on the show and then he fought [ex-WWE champion] CM Punk and Paige had that exposure on ‘Dancing with the Stars.’ If you get out there and promote yourself, this shows you that you have a chance.”
Saturday’s show, which included four fights, grew 28 percent from beginning to end. It also included popular bantamweight Urijah Faber’s retirement fight. But even after Faber’s fight, which was second on the broadcast, was off, ratings continued to rise.
It drew 574,000 adults 18-34; 1.4 million among adults 18-49 and had 905,000 males 18-49.
It was a big show that will lead into what is expected to be another major one. UFC 207 on Dec. 30 at T-Mobile Arena in Las Vegas features the return of Ronda Rousey, as she fights for the first time in 13 months when she meets Amanda Nunes for the women’s bantamweight title. The show is on a Friday instead of its normal Saturday, which will probably cut into the sales, but it’s still likely to exceed 1 million in sales.
