TCU AD Jeremiah Donati says school will participate in revenue sharing at ‘maximum level’

In the near feature, revenue sharing with athletes will be a new reality in college athletics. TCU just became one of the latest schools to announce it was committed to the future model.

TCU Athletic Director Jeremiah Donati provided an update Friday on how the Horned Frogs plan to navigate the changing landscape in the aftermath of the settlement of the House v. NCAA class action lawsuit.

The pending settlement involves the payment of back damages to former student-athletes who did not have Name, Image and Likeness opportunities during their time in school; a new revenue sharing plan with current and future student-athletes; and the removal of scholarship limitations and implementation of roster caps.

This will lead to a new athletics model and could cost schools at least $20 million annually. That’s a steep price, but one Donati said TCU is committed to upholding.

“We are very excited to announce that we will fully participate at the maximum level in this permissible revenue sharing plan with our student-athletes,” Donati said in a letter posted on the university’s website. “Along with this, we will be prepared for the challenges and opportunities it will bring. Many questions, however, do remain and we will need time to work out many details. For example, how and when we distribute that revenue remains unclear at the moment.

“Along with the advent of Title IX in 1972, this settlement is the most important development in collegiate athletics history. Just like in any business or walk of life, change can bring new opportunities. Maximizing as many of those as possible for our student-athletes is vital. Over the next year, we will have a lot more answers on a wide variety of topics which include the level of congressional assistance.”

TCU became the first NCAA school to publicly commit to sharing revenue at the maximum level.