Yahoo Sports The secret weapon that could bring Nico Williams closer to Barcelona – Lucrative sponsorship deal on the table
Nico Williams’s rumoured move to Barcelona has taken several twists and turns over the past few days and weeks, but now it seems the Catalan club may have a boost coming from the commercial side of things.
It is no secret that in today’s football world, the commercial side of the game has become just as important as what takes place on the pitch.
Whether it is sponsorship deals or television rights packages, football’s biggest brands pay just as much attention to their activities in the boardroom when it comes to finding success.
This side of the game could play a vital role when it comes to the next steps for Spain star Williams as he looks forward to where his future may lie.
As per Marca, this comes from the fact that Nico is currently a Nike athlete, which could prove lucrative given that Barcelona are also working with Nike when it comes to the manufacturing of their kits.
This could mean that Nike will see Nico Williams become one of the more prominent faces of their advertising, especially given that their other main stars, Kylian Mbappé and Vinícius Jr, both play for Real Madrid, who don’t use Nike for their kits.
This could mean that down the line Nico will be facing the prospect of a lucrative renewal with Nike, if he is to move to a club of Barcelona’s calibre, something his agent will have made him well aware of.
