Yahoo Sports Rams-Eagles Draws 37.8M, NBC’s 4th-Largest Divisional Playoff Since 1988 — Who Do You Want in Super Bowl?
The Philadelphia Eagles’ 28-22 win over the Los Angeles Rams averaged 37.8 million total viewers on Sunday afternoon, marking NBC Sports’ fourth-largest NFL Divisional Playoff audience on record (since Nielsen’s institution of the People Meter in 1988, spanning 33 games).
That cumulative audience includes NBC, Peacock, NBC Sports Digital platforms and NFL Digital platforms, based on Live+Same Day custom fast nationals from Nielsen and digital data from Adobe Analytics.
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The game’s audience peaked at 47.5 million viewers from 6 to 6:11 pm ET, when in the final minute of the fourth quarter the Eagles stopped the Rams on fourth down deep in Philadelphia territory.
The only NFL Divisional Playoff games to draw a larger audience for NBC Sports came in 1994 (when Joe Montana threw three second-half TD passes to lead the Chiefs past the Oilers 28-20; 41.1 million)… 2024 (when QBs Jared Goff and Baker Mayfield combined for 600+ yards and five TDs in the Lions’ 31-23 win over the Buccaneers; 40.4 million)…. and in 2022 (when Matthew Stafford led a game-winning drive in the final 42 seconds of the Rams’ 30-27 squeaker over the Bucs; 39.9 million).
What did you think of Sunday’s snowy Eagles-Rams game? And who are you hoping to see in the Super Bowl? Vote below!
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