People Of Power & Influence In Hockey: No. 9 – Auston Matthews

The Top 100 People of Power & Influence in hockey are featured annually in The Hockey News' Money and Power issue, available at THN.com/free.

At No. 9 is Toronto Maple Leafs center Auston Matthews.

Matthews is undeniably the top goal-scorer of his generation, and he melds fashion and off-ice marketability with his exceptional skill. His league-topping cap hit moves the needle for others.

Each person on the list this year is ranked in 14 categories of clout, along with many more powerbrokers identified within various silos of expertise. That's all available to find in The Hockey News' Money and Power 2025 Hockey Business Annual.