Leafs release 'Next Gen' jersey in collaboration with Justin Bieber

In a break from their staunch traditionalism, the Toronto Maple Leafs have collaborated with pop superstar Justin Bieber’s fashion line Drew House to unveil their new ‘Next Gen’ jerseys.

The sweater was unwittingly leaked by Martha Stewart when she wished Bieber a happy birthday on March 3, while he was wearing a yet-to-be-seen Leafs jersey. Toronto will wear the Next Gen uniforms during Wednesday’s game against the New Jersey Devils.

The Maple Leafs teamed up with diehard fan Justin Bieber's clothing company
The Maple Leafs teamed up with diehard fan Justin Bieber's clothing company "Drew House" to create these reversible alternate jerseys. (Photo via NHL/Leafs)

And these just aren’t some ordinary new sweaters, either. Auston Matthews and Mitch Marner modeled and demonstrated that the Next Gen jerseys are reversible — one side in a black-and-blue variation of the Leafs standard logo, the other side in black and yellow with a variation of Drew House’s smiley face emblem.

Drew House also posted a statement on Instagram with their models rocking the new kits.

Bieber is arguably the Maple Leafs’ most famous supporter — certainly their most vocal — and he spoke about the importance of partnering with his boyhood club.

“My love for the Maple Leafs has always been a big part of who I am, and my passion for the team, and the passion of millions of fans, is stitched into this Next Gen sweater,” Bieber said in a press release.

Maple Leafs president Brendan Shanahan also released the following statement:

It’s a break from the formal blue-and-white colour scheme that the Maple Leafs are known for and a tacit sign that the organization is taking a break from their traditions in favour of forming new ones.

What do you think of the new jerseys? I guess we’ll all find out how they look up-close in-person Wednesday.

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