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NHL jersey ads: What patch each team is wearing
Jersey advertisements are coming to the NHL for the 2022-23 season, with a number of franchises already announcing their sponsors and revealing their new patches.
Hockey purists have voiced their displeasure with the new source of revenue, with the Montreal Canadiens' Royal Bank of Canada logo drawing notable outrage.
While a good number of fans find the patches to be invasive, the addition of jersey ads figures to be an extremely lucrative venture for the NHL. Some experts have estimated it could lead to over $100 million in new revenue for the league, and could help offset some of the financial difficulties that have led to a flat salary cap in the wake of the COVID-19 pandemic. The going rate for a jersey ad deal is reportedly between $5-$10 million per year.
Here are all the teams that have confirmed their jersey sponsorship plans for the 2022-23 campaign and beyond.
Toronto Maple Leafs: Dairy Farmers of Ontario (Milk)
The first-ever sponsorship patch on #leafs game sweaters will be the Dairy Farmers of Ontario’s “Milk” logo. pic.twitter.com/FlfJfpWOJh
— Chris Johnston (@reporterchris) September 20, 2022
Montreal Canadiens: RBC
RBC logo on the new Habs uniform. pic.twitter.com/nENBrlbPd0
— David Alter (@dalter) September 12, 2022
Washington Capitals: Caesars Sportsbook
The NHL jersey ad, as modeled by @Capitals Hendrix Lapierre pic.twitter.com/WZwLSCgeSz
— Greg Wyshynski (@wyshynski) September 6, 2022
Pittsburgh Penguins: Highmark
Sam Poulin of @penguins with their jersey ad pic.twitter.com/fGDjIIYwxJ
— Greg Wyshynski (@wyshynski) September 6, 2022
Arizona Coyotes: Gila River Resorts & Casinos
Dylan Guenther of the @ArizonaCoyotes with their jersey ad pic.twitter.com/RY0jwPr6mC
— Greg Wyshynski (@wyshynski) September 6, 2022
St. Louis Blues: Stifel
Hall of Famer Bernie Federko helps model the Blues jersey with the Stifel logo. #stlblues pic.twitter.com/WCFbR5B5Tc
— Jeremy Rutherford (@jprutherford) April 28, 2022
Vegas Golden Knights: Circa Las Vegas
Brendan Brisson with the @GoldenKnights jersey ad pic.twitter.com/n79F9atJ6e
— Greg Wyshynski (@wyshynski) September 6, 2022
Minnesota Wild: TRIA Orthopedics
Matt Boldy with the @mnwild jersey ad for TRIA Orthopedics pic.twitter.com/Bd9QlJfcZY
— Greg Wyshynski (@wyshynski) September 6, 2022
Columbus Blue Jackets: Safelite
The Columbus Blue Jackets have introduced the franchise’s first-ever jersey sponsor: Safelite.
Starting next season, the Blue Jackets will become the first NHL team to have a sponsor for all of its jerseys — home, away, third, and retro. pic.twitter.com/U2d7NrJXpp— Front Office Sports (@FOS) March 20, 2022
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