Milan board member admits vision is not to ‘win the Scudetto right away’

AC Milan board member Riccardo Stefanelli has admitted that the club’s vision is not to win the Scudetto immediately, but rather to build a more medium-term plan.

The prestigious Harvard Business School published a 24-page document in which it analyses Milan as a case study. They interviewed several key figures at the club and naturally the words of Gerry Cardinale have generated headlines.

More specifically, the battle has once again erupted between wanting to satisfy the fans by showing ambition in the form of investment and satisfying the bottom line, which means having healthy accounts and even turning a profit each year.

Riccardo Stefanelli – a member of the Board of Directors of Milan – also spoke as part of it and he revealed a bit more about the strategy for growth. MilanNews relayed his comments.

On the new stadium…

“A new stadium would allow us to take an event like a 90-minute game and turn it into a place where you can spend four or five hours. If we limit our business to the 40 euros or so that fans pay on average for a ticket, we won’t grow.

“We need places where they can eat and drink, where they can buy merchandise, and we need to have proper corporate hospitality areas. We also need a stadium that is alive 300 days a year.”

On the project…

“To make the most passionate fans understand how important it is for us to create value in five or ten years instead of trying to win the Scudetto right away. It’s a big challenge. Our fans are not very convinced by this type of process.”