Maple Leafs Unveil Unique Indigenous-Inspired Logo For Heritage Game Against Canucks

The Toronto Maple Leafs will take the ice on Saturday with a new logo.

As revealed on the club’s X account on Wednesday, the team will wear an Indigenous-inspired logo during their Indigenous Heritage game against the Vancouver Canucks on Saturday at Scotiabank Arena.

In the minute-long video, the designer, Jennifer Taback of Design de Plume, a proud member of the Shawanaga First Nation, shares the meaning behind the Maple Leafs logo she created for the event.

“A lot of the work that we do at Design de Plume is integrating Indigenous perspectives into our work. In the Maple Leaf shape, there are lots of vines of the Leaf that, to me, really look like the strawberries or what we call o’demin and heart berries,” Taback who is co-CEO of Design de Plume explained.

“The blue of the Leaf is a lot of the Georgian Bay water. We incorporated a bit of the sweetgrass. Sweetgrass is one of the four sacred medicines for our community. It represents mind, body, and spirit. It represents the coming together of multiple things to make it stronger and that to me was not just teamwork but also community,” she added.

Taback provided further insight into the intricate details of the logo in the second half of the post, highlighting its unique elements.

The lightly tinted blue on the Maple Leaf symbolizes Georgian Bay and the essential role that water plays in our lives, while a beaded Maple Leaf, with o'demin (strawberries) in the background, represents love and strength of heart – inspired by her sister, Julia Taback.

At the logo’s center is a turtle, signifying Turtle Island and “the land we all share,” surrounded by cedar, sweetgrass, two medicines, and a dreamcatcher. These elements reflect Taback’s parents' guiding message to follow her own path.

According to the Maple Leafs' website, 20% of net proceeds from men’s and women’s hoodies, available starting January 8, will be donated to the ENAGB Indigenous Youth Agency. Additionally, 100% of net proceeds from player-signed practice jerseys, team-signed t-shirts, and player-signed nameplates will also go directly to supporting the agency.

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