Looking At The PWHL's Six New Team Logos

The PWHL now has six official team names - Boston Fleet, Minnesota Frost, Montreal Victoire, New York Sirens, Ottawa Charge, and Toronto Sceptre. The league also unveiled corresponding logos for all six franchises. Here's a look at those logos.

Ottawa Charge

According to the PWHL, "Charge’ pays tribute to Ottawa itself: from the city’s motto “Advance – Ottawa – En Avant”, nodding to its constant state of dynamic growth and forward progress as Canada’s Capital City. The logo, leading with the team’s core color red, features a monogram ‘O’ designed to convey a sense of energy and movement, signifying the team’s electrifying presence on the ice. The ‘O’ is crafted to resemble a spinning object brimming with electrical current, representing the power that the fans bring to every game. Spikes radiating from the back of the "O" emphasize forward momentum and the spirit of the city. A faceted cut in the front of the ‘O’ introduces a slight nod to the letter ‘C’, linking the design back to the team's name, ‘Charge’."

Montreal Victoire

According to the PWHL, "Victoire’ embodies Montréal’s joyously competitive spirit, acting as inspiration for the city to climb to even greater sporting heights. Win or lose, ‘Victoire’ is a mindset, celebrating the city’s pursuit of achievement. The logo features wing-like shapes in the team’s signature deep burgundy color, subtly alluding to the Goddess of Victory and symbolizing strength and agility. A hidden ‘M’ within the wings pays homage to Greater Montréal. Additionally, a fleur-de-lis, a national symbol of Québec, is gracefully integrated and evokes the rich cultural history of the province and the city."

New York Sirens

According to the PWHL, "Sirens’ is an ode to New York City’s one-of-a-kind energy, pace and rhythm – embodying the City’s sounds and people. Sirens also speaks to the sweet sound of the goal horn after the puck goes into the net. The logo, dominated by the team’s vibrant teal, reflects the intensity of New York and evokes the gritty cityscape. The reverberating ‘S’ visually mimics sound waves, and the angular design of the 'NY' pays homage to New York's iconic architecture."

Boston Fleet

According to the PWHL, "‘Fleet’ pays homage to Boston’s collective spirit and rich maritime history, representing the city’s unified strength and resilience. The logo combines the iconic letter ‘B’ in the team’s primary deep green color with an anchor, symbolizing Boston's identity and nautical heritage. The forward-leaning shape communicates momentum, reflecting the city's sporting legacy and the team's advancement on the ice."

Minnesota Frost

According to the PWHL, ‘Frost’ embodies the State of Hockey’s deep-rooted love for the ice— and the sport that has become a timeless tradition, bridging generations. The logo features a stylized letter ‘F’ in the team’s core purple with angular edges and sharp points, reminiscent of icicles, while the overall design conveys a sense of competitive intensity and fierceness.

Toronto Sceptres

According to the PWHL, "The “Sceptres” embody Toronto’s regal history and commanding presence, reflected in the moniker Queen City and iconic places like Queen Street—one of the city’s most culturally vibrant thoroughfares—connecting diverse neighborhoods and showcasing Toronto’s rich heritage. The ornamented Sceptre itself is a symbol of power and strength found in courts and palaces. Today, it will be wielded on the ice by Toronto’s hockey royalty. The color palette centers around a rich royal blue. The emblem combines the initials "T" and "S" to represent Toronto Sceptres, with the addition of a sceptre motif to evoke power, reflecting the team's identity and spirit. The beveled edges add a sense of depth and solidity, enhancing its regal quality and imbuing it with a tangible, prestigious feel, evoking the team’s name and image."

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