New improvements to Etihad Stadium's matchday food and drink offering
As a Club, we are committed to continuously improving the food and drink offerings on a matchday, as well as the way in which fans purchase them.
That’s why we are pleased to highlight several new options available to fans attending matches at the Etihad Stadium.
Outside the stadium, we have introduced new independent food vendors, bringing some of the city’s best food to matchdays.
This includes Indian Street Food from Manchester locals Bundobust, bringing South Asian flavours from their restaurants on Oxford Road and Piccadilly to fans outside the East Stand. Fans can now enjoy a Bundo Chaat, Bhaji Butty or India’s answer to a chip butty - the Vada Pav.
Bundobust joins other Manchester success stories including Northern Soul Grilled Cheese and Hip-Hop Chip Shop, all of which can be found outside the Stadium near the East Stand.
Inside the stadium, fans have enjoyed the introduction of Guinness, which has been added to several concession stands, joining our wide range of alcoholic beverages such as Asahi Super Dry and Mean Time Anytime IPA.
We have also expanded our food offering to include more vegetarian, vegan and or/halal food. New food offerings include plant-based Cajun steak sub roll and vegan garlic butter fries.
This season has also seen the introduction of a brand-new kid's menu, ideal for little Cityzens. The kid's menu brings the same great taste and quality but in smaller portions, ideal for fans with a smaller appetite. In doing so, it is more cost-effective and reduces matchday food waste.
And it’s not just the food and drink offering which has improved. We have reviewed our queuing processes and worked to further streamline the ways fans purchase refreshments.
Pre-order and collection points have been rolled out across several locations on Level 1 of the West Stand. Fans can now place their order before kick-off and collect their food or drink items at the kiosk at half-time, meaning no queues.
We have also expanded the number of self-serve stations across the Etihad Stadium, in particular, in a new self-service beer wall outside of Block 231/232 which includes: Asahi Super Dry, Cornish Orchards Cherry and Berry Cider, and Guinness. There are also Asahi Super Dry at other self-service points near Blocks 119/121, 110/111, & 323/324.
The result of all these improvements is a significant uplift in fan feedback, with food and drink satisfaction scores significantly higher compared to last season.