Advertisement

Before you go hating on the U.S. Olympic golf uniforms, realize it's all a calculated effort

J. Lindeberg is the official clothing partner of USA men and women's Summer Games. (J.Lindeberg)
J. Lindeberg is the official clothing partner of USA men and women's Summer Games. (J.Lindeberg)

More: USA Today’s 2024 Olympics hub How to watch Full men's field Full women's field

J.Lindeberg Olympic gear 2024
J.Lindeberg Olympic gear 2024

Bold, distinctive look for USA Golf

Apr 11, 2024; Augusta, Georgia, USA; Viktor Hovland acknowledges the patrons after a putt on the 16th green during the first round of the Masters Tournament. Mandatory Credit: Kyle Terada-USA TODAY Sports
Apr 11, 2024; Augusta, Georgia, USA; Viktor Hovland acknowledges the patrons after a putt on the 16th green during the first round of the Masters Tournament. Mandatory Credit: Kyle Terada-USA TODAY Sports

Viktor Hovland's was J. Lindeberg's breakthrough

Follow Dan Wolken on social media @DanWolken

This article originally appeared on Golfweek: Before you go hating on the U.S. Olympic golf uniforms, realize it's all a calculated effort