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Hailey Bieber Isn’t Done Playing the Bride in Lacy Lingerie

Adrian Martin

Hailey Bieber, the Wife to Justin Bieber’s Wife Guy, is starring in a new ad campaign that is very much in line with this particular brand. She’s the new face of Victoria’s Secret’s new bridal collection. Once a bride, always a bride, right?

<h1 class="title">10_S24_SXY_SLP_076_HB_073-VS-813745</h1><cite class="credit">Adrian Martin</cite>

10_S24_SXY_SLP_076_HB_073-VS-813745

Adrian Martin

In the photos, bob bridally fluffed, Bieber wears a short silk robe, lounges in a lacy slip, and pouts coquettishly at the camera in a lacy string bikini and bra set. Bieber teased the collection on her own Instagram a few days earlier, tagging the photographer and the glam team, with just a heart emoji for a caption.

<h1 class="title">01_S24_WIC_BP_067_HB_125-VS-813745</h1><cite class="credit">Adrian Martin</cite>

01_S24_WIC_BP_067_HB_125-VS-813745

Adrian Martin

The timing of the bridal launch may strike some people as slightly suss, as the rumors that Mr. and Mrs. Bieber are heading for divorce are only gaining steam. Hailey Bieber herself shut down the stories on her Instagram in early March. “Just FYI the stories and constant ‘blind items’ I see on TikTok are 100% of the time wrong. Made out of thin air… come from the land of delusion,” she wrote in an IG story. “So I know it may be fun feeding into these stories but just know they’re always false xx sorry to spoil it.”


Originally Appeared on Glamour