Golf and trading cards? LIV Golf signs new partnership with Panini

Since its inception, LIV Golf hasn’t been afraid to try new things.

The league announced its latest partnership on Thursday morning, a multi-year deal with trading card company, Panini. The move marks Panini’s first foray into golf after 60-plus years in the sports collectibles space.

Products aren’t yet available, but physical trading cards will be released under the Prizm and Impeccable brands in the third quarter of this year according to Sports Business Journal, who was first to report the news. In the future, Panini will also launch an instant card program, where real-time cards will be released after tournaments that feature highlights from the season. Team card sets can be pre-ordered now.

“We have often thought about how to introduce some of our most popular trading card brands to golf, but the sport always had challenges. LIV Golf brought in a whole new dynamic into the sport with their fresh, unique and innovative approach,” said Panini America CEO Mark Warsop. “The team and league format aligns itself to something that did not exist that creates another level of collectability for fans.”

The league returns to play next week in Saudi Arabia with LIV Golf Jeddah, March 1-3, at Royal Greens Golf and Country Club in King Abdullah Economic City.

Story originally appeared on GolfWeek