GdS: ‘An increasingly American Milan’ – kiss cams, exclusive pubs and competitions

Since taking over AC Milan, there have been questions about RedBird implementing certain Americanisations to Rossoneri games, and a report has suggested that this could be the beginning. 

When Gerry Cardinale has spoken to the media about the future of Milan’s stadium and other things, he has often referred to American case studies to further his points – most notably through the example of the New York Yankees when discussing a new stadium.

Whilst there is no harm in making references to certain cases, some may be fearing the Diavolo becoming an American brand with certain implementations already being made on matchdays.

As Gazzetta dello Sport (via Radio Rossonera) write, Cardinale has a ‘desire to bring American sports culture to Italian football’ and it is not slowing down. Instead, it seems that RedBird are continuing to bring American stadium mainstays to San Siro to make the stadium experience more American.

Already there are things such as half-time shows and even decibel competitions, and there are plans for a new exclusive pub to open. Criticisms about these events have been made, with many feeling it is not right to celebrate at halftime during bad times.

However, this may just be the start. With the Club 1899 section getting access to a new, exclusive pub, perhaps there is more to come. Gazzetta suggests that ‘kiss cams’ and ‘light games’ could become part of the matchday experience, making it seem at times like ‘Milan is in Illinois’.