'Fans are living through Bournemouth's best period - enjoy the ride'
If Bournemouth were somewhat flying under the radar as they picked off the likes of Arsenal and Manchester City during the autumn, their performances during the past fortnight have set off every early-warning system going.
Back-to back demolitions of Newcastle and Nottingham Forest - both labelled as title contenders - by a combined scoreline of 9-1 have put the Cherries front and centre among Premier League talking points.
First on Match Of The Day, first on BBC Radio 5 Live's Monday Night Club, spotlighted on Sky Sports' Monday Night Football, and with dozens of articles and videos springing up to dissect their astonishing unbeaten run, Bournemouth are no longer a secret.
On the flip side, the increased spotlight on a club of Bournemouth's size means plenty of column inches predicting imminent break-up of the squad.
If the internet is to be believed, Andoni Iraola is favourite to take over at Tottenham, Milos Kerkez's friendship with fellow Hungary international Dominik Szoboszlai means the Cherries left-back is virtually signed and sealed as a Liverpool player already, while Dean Huijsen is linked with a different European giant nearly every day.
As ever, Cherries supporters should take such speculation with an enormous pinch of salt.
While the club may have to brace itself for a departure or two in the summer, the Dominic Solanke saga showed Bournemouth's firm determination to hold out for a sizeable fee rather than selling on the cheap.
Additionally, contingency planning will have replacements lined up - as evidenced by the signing of Evanilson less than a week after Solanke's sale.
For now, fans should recognise they are living through the best period in Bournemouth's history - and enjoy the ride.