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New Concord auto complex with road course coming from Speedway Motorsports, Rick Hendrick

A new 100-acre complex next to Charlotte Motor Speedway and Hendrick Motorsports will have a lot to offer for auto racers and automotive lovers alike.

NASCAR team owner Rick Hendrick and Speedway Motorsports announced on Thursday that they are collaborating on the project at the Concord track and calling it Ten Tenths Motor Club. Located outside Turns 1 and 2, the project includes a lighted road course, a special event facility, garage and off-road driving trails.

The major undertaking is named after a motorsports term to measure how hard a driver is pushing their car to its limit. The facility should be open by next April

“We are going all out to create a place to celebrate the automobile unlike any other place in the world,” stated Marcus Smith, president and CEO of Speedway Motorsports, in a news release.

It’s the most expansive property development at the speedway since the zMAX Dragway across from the track was built in 2008, according to Smith. The cost of the project was not immediately disclosed.

“Our vision for Ten Tenths is to create an experiential destination that can be enjoyed by everyone from professional race car drivers to high-performance driving enthusiasts and car collectors,” Smith stated.

Ten Tenths will have resources and infrastructure to support customers and organizations, in addition to a premier track design and driving experience, according to Hendrick, chairman and CEO of Hendrick Automotive Group and owner of NASCAR’s Hendrick Motorsports.

Rick Hendrick, left, of Hendrick Automotive, and Speedway Motorsports CEO Marcus Smith, unveil plans Thursday for their new automobile development complex.
Rick Hendrick, left, of Hendrick Automotive, and Speedway Motorsports CEO Marcus Smith, unveil plans Thursday for their new automobile development complex.

“Through our local network of service and collision centers, the facility will offer concierge vehicle maintenance and repair for nearly every exotic or high-performance car on the market,” Hendrick stated in a news release.

Hendrick, an avid car collector and preservationist, spoke about sharing a love of automobiles and racing with Smith and his brothers.

About Ten Tenths

The clubhouse

20,000-square-foot space for corporate retreats, business summits, events and entertainment

Three large hospitality rooms, which can be combined into one large space for events. The rooms will also be open to outdoor patios to expand capacity for 1,500 people.

Conference rooms with video presentation capabilities and a catering kitchen.

Ten Tenths course confuguration

The course will have three configurations: a seven-turn, 0.567-mile inner loop; a 13-turn 1.1-mile short course; and a 19-turn, 1.7-mile full circuit, featuring 112 feet of elevation change between Turns 6 and 14.

The 1.7-mile circuit can be driven in both directions and splits into two courses: the 0.567-mile inner loop and the 1.1-mile short course. The inner loop will be water-irrigated for testing, drifting and driver training.

It will also feature lighting for drivers during morning, afternoon and night sessions.

Rendering of the new Ten Tenths Motor Club At Charlotte Motor Speedway from Speedway Motorsports and Rick Hendrick
Rendering of the new Ten Tenths Motor Club At Charlotte Motor Speedway from Speedway Motorsports and Rick Hendrick

Members’ garage

A members’ garage will have secure gated access, climate-controlled storage, a cigar lounge, a bourbon bar and putting course.

Members will have access from the garage to circuit and designated event days throughout the year to drive on the course.

Concierge vehicle service

The Ten Tenths Motor Club will offer maintenance and reconditioning service and vehicle support through Hendrick Automotive Group.

Vehicle support, including white-glove pickup and delivery, will be available from 21 dealerships and five collision centers.

What’s next for the Concord project?

Construction is underway at the site.

Work is nearly complete for the Ten Tenths Circuit, while construction on the clubhouse is in progress. A grand opening with the Smith Heritage Invitational, an automobile showcase is scheduled for April 4-5.

This is a developing story