Charlotte Hornets announce jersey patch partnership with YouTuber MrBeast

An NBA team has entered a jersey patch partnership with a social media influencer for the first time ever.

On Monday morning, the Charlotte Hornets announced a deal with YouTube star Jimmy Donaldson — better known by his YouTube channel name, MrBeast — and his snack company, Feastables. The deal designates Donaldson's company as the Official Jersey Patch Partner of the Charlotte Hornets.

“We are thrilled to welcome Feastables and North Carolina native MrBeast into our Hornets family,” Hornets COO and president Fred Whitefield said in a statement. “We are excited to have this opportunity to introduce MrBeast’s fans to the Hornets and the Feastables brand to NBA fans around the world through our jersey patch. We are confident this innovative, new partnership will be significantly beneficial for everyone involved.”

According to a press release, "the Feastables logo will appear on all Hornets uniforms, as well as the uniforms of the Greensboro Swarm and both the virtual and physical uniforms of Hornets Venom GT, the organization’s NBA G League and NBA 2K League affiliates." In addition, the partnership includes displaying Feastables branding on media backdrops for all of the Hornets' press conference interviews.

James Harden: Star guard a no-show at 76ers' Media Day, unclear whether he'll attend training camp

MrBeast and Feastables

Donaldson, whose "MrBeast" YouTube channel has over 188 million subscribers, has the highest following of any YouTube creator in the United States and is the most-subscribed individual (non-brand) YouTuber in the world. He launched Feastables in January 2022, and the company reportedly made $10 million within a few months of its creation.

Donaldson is originally from North Carolina.

NBA Media Days: Jimmy Butler shows off 'emo' hairstyle, predicts Heat will win NBA Finals in 2023

Hornets jersey

The Hornets unveiled the first look of their jersey with its new patch across social media platforms with Monday's announcement.

Damian Lillard trade: Guard addresses Trail Blazers-Bucks swap in 'Farewell' song

This article originally appeared on USA TODAY: MrBeast, Charlotte Hornets sign jersey patch deal, an NBA first