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The foxtail sales escalated quickly after Cam Newton, who shops there often, wore one to a postgame press conference during the regular season. Newton is already a big name in football, but fashion experts say he might become one in the style world as well. "By taking the zebra pants and then toning it down with a sweater and jacket, that shows he knows how to wear fashion, right there," says stylist and fashion expert Dawn Del Russo.