BrandFinance: Milan the fastest-growing club internationally since 2021 – the numbers

AC Milan are the club that has recorded the greatest growth internationally in the four-year period 2021-24 and the only Italian club in the world top 50 to have increased its value in the last year, a study has revealed.

Some data has emerged from the BrandFinance Football 50 2024, an annual report that analyses the value of football brands from all over the world and which in the last two editions had already highlighted the Rossoneri club as the fastest growing.

In particular, in the 2024 report, Milan are:

➤ The club that recorded the greatest growth at an international level in the four-year period 2021-24, going from around €150m to over €400m (+162%) and clearly above all the other clubs in this particular ranking: 2nd Bayer Leverkusen (+94%), 3rd Aston Villa (+70%).

➤ The only Italian club in the world top 50 to have increased its value in the last year, with a +11.9% compared to the last edition which takes it from €358m in 2023 to over €400m in 2024

The results of the report further confirm that the club are very much on the right track from a commercial and financial standpoint after years of struggles and losses.

As a reminder, for three consecutive years Football Benchmark had Milan as the fastest growing club in Europe in terms of business value. YouGov stated that the Rossoneri are the most appreciated Italian club in strategic markets such as the United States and China.