Audio clip NAT108

NAT108 – (SPORTS-BKW-WNBA-Toronto-Business)
TORONTO. x–16s. Experts say Toronto’s new professional women’s basketball team will create opportunities to capitalize on pent-up demand from local fans. The W-N-B-A has announced Toronto’s new team will tip off in 2026. Tandy Thomas, a marketing professor at Queen’s University, says Canadian audiences have proven they’re interested in watching women’s sports.
(“..teams as well.”) (SOURCE:The Canadian Press)

TAG: A report released last month by Canadian Women and Sport found two in three Canadians between the ages of 13 and 65 consider themselves to be fans of women’s sports.

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The Canadian Press broadcast team