Audio clip NAT108

NAT108 – (SPORTS-BKW-WNBA-Toronto-Business)
TORONTO. x–16s. Experts say Toronto’s new professional women’s basketball team will create opportunities to capitalize on pent-up demand from local fans. The W-N-B-A has announced Toronto’s new team will tip off in 2026. Tandy Thomas, a marketing professor at Queen’s University, says Canadian audiences have proven they’re interested in watching women’s sports.
(“..teams as well.”) (SOURCE:The Canadian Press)

TAG: A report released last month by Canadian Women and Sport found two in three Canadians between the ages of 13 and 65 consider themselves to be fans of women’s sports.

The Canadian Press broadcast team