Arizona Coyotes going full Kachina with organizational rebrand

More Kachina is always a good thing.

Noting the fanfare the organization has received since introducing the original design into the rotation, the Arizona Coyotes are taking complete measures with the famous Kachina, unveiling new road white jerseys as part of an official and "complete" rebranding.

Wearing the team's new primary logo on his chest, Jakob Chychrun helped with the launch while pacing through the desert.

As per team release, the re-branding and "business transformation" is intended to demonstrate a renewed commitment to impact, inclusivity, and innovation. Team president Xavier A. Gutierrez stated in the release that the organization was "overwhelmed" by the reception of the throwbacks worn at times over the last two seasons, and made the "easy" decision to switch back on a permanent basis.

The Kachina design will be worn for the vast majority of games, though eight dates on the calendar have been reserved for the red howling head design — or the primary uniforms worn from 2003 to 2018.

Arizona will debut the jerseys on the road in Columbus on Oct. 14 before showing them off again at the home opener on Oct. 18.

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