Fitness is for everyone: It’s one of our core beliefs here at Women’s Health and Men’s Health, and it’s been at the beating heart of everything we do at both brands.
The fitness industry, though, has a problem with diversity, equity, and inclusion. A big one. From educational and financial obstacles that prevent too many people from becoming fitness experts to empty and enduring assumptions about who and what fitness is for, a whole weight-rack full of systemic issues (racism, homophobia, ageism, sexism, to name a few) have consistently deprived trainers from marginalized communities the tools they need to build a career in fitness. They also prevent these men and women from bringing clients in their own communities the kinds of enjoyable, exciting workout experiences that make fitness fun. That needs to change now, and Women’s Health and Men’s Health want to help.
Our WH and MH Strength in Diversity Initiative, which you can apply for here, will offer trainers from marginalized communities the chance to work with a cadre of elite fitness professionals. Applicants will submit either an essay or video explaining their career goals and why they want to join the program. A selection committee of editors and trainers will choose the participants, representing different parts of the country, communities, and socioeconomic backgrounds.
If selected, participants will enter a 15-week program consisting of the following:
Each trainer will be assigned an advising mentor trainer. Mentors commit to half-hour weekly calls with their mentees, offering guidance on program building, brand-building, education, and workout design, as well as study guidance for key certifications that they recommend.
We provide further instruction in a series of Zoom clinics that teach video and social media content creation, the importance of nutrition in fitness, and keys to coaching athletes.
All trainers will have the opportunity to earn certifications from the National Strength and Conditioning Association and Precision Nutrition.
Our hope is that these trainers will share their knowledge in their communities, creating fun, exciting, and effective training plans and helping ensure better fitness and long-term health for everyone. This program is open to trainers and aspiring trainers worldwide, and applications are due April 12, 2024. Let’s get stronger together!
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