Alice + Olivia Dives Into Swimwear

Alice + Olivia will introduce a swim collection on Thursday that will be available in the brand’s freestanding stores and online at

The collection features bold primary colors, chain detailing and silhouettes that retail from $90 to $225. Sizes range from XS to XL.

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The six-piece reversible collection includes a black one-piece with a built-in belt and a deep neckline; a scoop back one-piece in a tropical print with blue on the reverse side; a two-piece high-rise bottom and bandeau top in tropical print with blue on the reverse side, and a reversible string bikini with a wrapped strap effect around the torso and halter neckline in red, yellow, sky blue and white.

Alice + Olivia swimsuits.
Some looks from Alice + Olivia.

Stacey Bendet, founder, chief executive officer and creative director, told WWD, “Swimwear was really [business partner] Andrew Rosen’s idea. Living in Florida he felt there was such a year-round business for it there. It used to be swimwear shipped twice a year and it was really short windows, but it has really transformed into a year-round business. The sexiness of our clothes and our fun colors and prints really played well into that world.”

Alice + Olivia swimwear.
Alice + Olivia swimwear.

When Bendet started working on it what was most important to her was creating something different in the market, and she really wanted to create bikinis and one-pieces that had seamless elastic so the suits didn’t cut into the wearer. She said she dislikes when the stitched elastic forms a muffin top.

“My focus was how to construct the bathing suits to not have that stitched elastic. We decided to do the swimwear as reversible without that elastic top-stitch, so that it has a little bit more of a tubular feel to it. All of the swimwear is reversible. It’s all constructed in a way that has a seamless effect. It’s clean finish and double-faced. It’s really comfortable and it is really flattering on. It’s not cutting into you like a regular singular layer bikini, it’s almost like wearing something tubular that sucks you in but doesn’t grab you,” Bendet said.

She said she used “high-technology construction in really beautiful Italian swimwear fabrics, and they’re reversible so they’re so fun.”

“One is white and yellow, one is red and blue. You get like a two-fer. I think going forward, I will turn some of the solid ones into a bodysuit,” Bendet said. She only did one print that’s a blue-ground palm print and the other side is a solid blue. The black one-piece isn’t reversible.

The suits are made in Portugal.

Bendet plans to add a new collection for resort and a bigger one for next spring.

She said Alice + Olivia has always done kimonos and little cover-ups as part of her collection.

“Swimwear is such a natural extension for our customer. The way I always add things to the line is I ask, ‘what is the women shopping with us online or coming into our stores looking fo?'” Bendet said.

“Swimwear should be fun, you’re at the beach,” she said.

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