The choice of Wembley Stadium as the venue for AEW's first UK show was a big swing but the event has already sold over 60,000 tickets and is on it's way to becoming one of the highest attended wrestling events of all time.
Speaking exclusively to Digital Spy, Jeff Jarrett, who also serves as AEW's Director of Business Development, said he believes All In is a "landmark event" for pro wrestling.
"I'll say this, that the simple business law of supply and demand, that goes without saying," Jarrett said.
"Going into the United Kingdom, with the Khan family presence, not just with Fulham and not just with the Jacksonville Jaguars but with the brand of AEW and the great partnership that ITV brings, there were obviously multiple options.
"Do we do a five city tour in Glasgow Birmingham. Manchester London? What is the right strategy? Do we go over and just do one show at the O2? They were so many different options," he continued.
"But I tip my hat to Tony [Khan], he wanted to go big obviously, he made that decision and what an incredible decision it has turned out to be. There was a lot of confidence going into it."
"It could not be a more significant event," Jarrett continued. "I truly believe it's the biggest event in professional wrestling, not just AEW but in all of professional wrestling in really quite some time. It is a landmark event, 60,000 tickets, sold before not one match has been announced.
"You Brits love your wrestling," he added. "You guys really put your money where your mouth is so I cannot wait for the event to take place."
Catch AEW Dynamite live every Thursday at 1am in the UK and Rampage every Saturday at 3am on FITE with an AEW Plus subscription. US customers can also watch Dynamite on TBS and Rampage on TNT, and in the UK, Dynamite repeats air on ITV4.
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