AC MILAN AND NOVE25 PRESENT THE "BORN FROM FIRE" CAMPAIGN

AC Milan and Nove25, the renowned Italian jewellery brand, are proud to announce their first exclusive collaboration through the "BORN FROM FIRE" campaign, inspired by the distinctive Devil logo, an icon of Rossoneri legacy. This creative project brings together two worlds: fire represents the passion, spirit, and determination of the Milanese team, and it is also a key element in the creation of Nove25's jewellery.

Through this campaign, AC Milan and Nove25 launch a collection of nine unique pieces of jewellery, each designed to embody the Rossoneri heritage and pride: pendants, Chevalier rings, bracelets, and earrings featuring a distinctive design that highlights the Club's logo and symbols.

The key element of this collaboration is the special Chevalier ring, featuring the Devil and flames inspired by the words that Herbert Kilpin used as he founded AC Milan on December 16th  1899: "We will be a team of devils. Our colours will be red like fire and black to invoke fear in our opponents!"

AC Milan fans of all ages are the main actors of the "BORN FROM FIRE" campaign and the beating heart of the new collection, captured as they express their passion for the Rossoneri colours. They will be given the opportunity to create a customised piece of jewellery that reflects their passion and dedication, highlighting their crucial role in supporting the Club and demonstrating that love for AC Milan transcends generations and cultures, uniting everyone under the same colours.

The launch of the new collection is part of a series of special initiatives organised by the Club to celebrate its 125th anniversary, making a distinctive contribution to the celebrations of this prestigious milestone. The collection is now available at AC Milan and Nove25 stores and on the official websites www.acmilan.com and www.nove25.net.