Dirty Tackle

Nicklas Bendtner celebrated goal against Portugal with underpants ad for bookmaker

Dirty Tackle

View photo

.

Nicklas Bendtner feeling so happy that he's compelled to advertise. (Getty)

Nicklas Bendtner scored twice for Denmark before it ultimately lost 3-2 to Portugal in its second Group B match at Euro 2012. This was an impressive performance that was only surprising to everyone but Nicklas Bendtner, who has been championing Nicklas Bendtner for years, and one that brought his total to six goals in five matches against Portugal.

So what did Bendtner do to celebrate this confidence-affirming moment in football's second-biggest tournament? He did some advertising for a bookmaker with his underwear.

Yes, after scoring his second goal to bring Denmark back once again in the 80th minute, Bendtner lifted up his shirt and pulled down his shorts to reveal a pair of green underwear with the name of an Irish bookmaker on the waistband. According to The Mirror, this is likely to get Bendtner in trouble with tournament organizers and efficient money vacuum UEFA as it is a violation of their stringent rules on guerrilla marketing (read: if UEFA can't profit from it, no one can). UEFA requires that "all kit items worn during the final tournament must be free of any sponsor advertising."

The 24-year-old striker was previously known for a drunken incident outside a London nightclub where his pants fell down as he was escorted to his car, allowing paparazzi a view of his decidedly less lucky (and profitable) underwear. More recently, he demanded people give him free pizza on a night out back home in Denmark.

UPDATE: Bendtner has been reprimanded by the Danish federation for breaching their exclusive apparel deal by wearing the bookie boxers, though he says this wasn't an intentional marketing stunt. "It is just a pair of lucky boxer shorts that I used in the first game as well and have used before the tournament. I didn't know that I was breaking any rules but I am aware of that now," he told The Mirror. But in that case he's the one missing out. That kind of advertising during a major sporting event seen around the world shouldn't come cheap.

Other popular content on the Yahoo! network:
Pacman Jones will share his wisdom and life lessons with NFL rookies
EA Sports' NCAA Football 13 forgot one school
Thunder's Russell Westbrook gets fired up after skirmish with Heat's Shane Battier
Y! Shine: McDonald's top chef doesn't see anything 'unhealthy' on the menu

Sign up for Yahoo Fantasy Hockey
Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.
    • No winning ticket for Friday night's $50 million Lotto Max jackpot

      No winning ticket was sold for the $50 million jackpot in Friday night's Lotto Max draw. The jackpot for the next Lotto Max draw on Jan. 27 will rise to $55 million, and four Maxmillion prizes of $1 million each will be offered. … More »

      The Canadian Press - 12 minutes ago
    • Second test in balance after rain halts play in NZ

      (Reuters) - Bangladesh all-rounder Shakib Al Hasan grabbed three middle-order wickets in quick succession before rain brought an early close to the second day of the second test against New Zealand at Hagley Oval in Christchurch on Saturday. New … More »

      Reuters - 22 minutes ago
    • Agassi backs Djokovic to rebound quickly

      Agassi backs Djokovic to rebound quickly

      By Ian Ransom MELBOURNE (Reuters) - Andy Murray is yet to reach his maximum potential and should only get better but the world number one has not seen the back of Novak Djokovic, according to eight-times grand slam champion Andre Agassi. … More »

      Reuters - 27 minutes ago
    • Henrik Sedin gets 1,000th point in win

      Henrik Sedin gets 1,000th point in win

      Henrik Sedin got mobbed by the rest of the Vancouver Canucks moments after he got his 1,000th career point - and struggled to keep his emotions in check. ''When I saw my teammates come on the ice, I lost it a little bit,'' Sedin said after the … More »

      AP - Sports - 28 minutes ago
    • Konta calls the shots to ease into fourth round

      Konta calls the shots to ease into fourth round

      By Melanie Burton MELBOURNE (Reuters) - Britain's Johanna Konta powered into the fourth round of the Australian Open for the second year in a row on Saturday, comfortably seeing off former world number one Caroline Wozniacki 6-3 6-1 on Margaret … More »

      Reuters - 30 minutes ago