Lyon will wear the first kit with a 3D design

Someone at adidas was desperate for an idea when an ad for Titanic 3D came on and so we have this: The world's first football shirt with a 3D design.

Lyon will be the club wearing it, but only people wearing 3D glasses will see the full effect of the shirt's design. This is either an elaborate ploy to get Lyon's opponents to wear disorienting 3D glasses or a very accommodating gesture to the one Lyon fan who wears 3D glasses and a colander on his head everywhere he goes so Carla Bruni can't extract his thoughts.

And if you don't have 3D glasses? Well, I doubt you'll be too upset that you can't see that little doodad across the front of their shirt pop out at you.

The reason Lyon will be the first to wear the modern cinema-inspired design is because the city is the birthplace of the Lumiere brothers, who were pioneers of filmmaking in the 1890s. Here's adidas France's video (with English subtitles) that explains a bit more about the shirt, as well as how much Lyon defender Anthony Reveillere enjoyed the movie Avatar...

Naturally, this will be Lyon's third kit for the 2012/13 season. But this season, Serie B side Reggina already beat Lyon in the odd kit design category. Behold...

Yes, for Reggina's derby match against Crotone earlier this month, it decided to wear a statue abs shirt not unlike a T-shirt you might find in a museum gift shop or shore store. The shirt (which also comes in red tinted torso) was intended to pay tribute to Calabria's ancient Greek influences "in the belief that by celebrating an ancient culture, the magic will come to life." And so, it wore shirts with nipples.