What's Buzzing:

Fourth-Place Medal

Clever billboard from Durex wins gold medal for Olympics advertising

Fourth-Place Medal

(photo via @TaylorHerringPR)

The best advertisement of the London Olympics probably isn't Kellogg's clever "Swimmer" commercial celebrating the journey rather than the destination or Nike's latest epic reminding us there's greatness in everyone.

Those aren't nearly as memorable as the hilarious billboard condom purveyor Durex put up in London this week.

The billboard features condoms organized in the shape of the five Olympic rings and the slogan, "Usain — not every man wants to be the fastest in the world." A picture of the billboard tweeted a few days ago has since been retweeted more than 1,700 times.

Durex, of course, is the official condom supplier of the Games providing 150,000 to the Olympic Village alone. That's more than 15 per athlete — which suggests that Olympians don't always save their energy for the competitions as much as you'd expect.

Related Olympics coverage on Yahoo! Sports:

More Olympics coverage on Yahoo! Sports:
Judo federation will allow headscarf for Saudi judoka
Photos: Olympic Diving action
Critic of NBC has Twitter account suspended after network complains

View Comments (1)
  • Third time unlucky for Guardiola's Bayern Munich

    Third time unlucky for Guardiola's Bayern Munich

    Bayern Munich coach Pep Guardiola was brought to the club to extend their European dominance, but will leave at the end of the season having lost three successive Champions League semi-finals. An away goals defeat to Atletico Madrid, despite a 2-1 … More »

    Reuters - 10 minutes ago
  • Atletico Madrid reaches Champions League final on away goals

    Atletico Madrid reaches Champions League final on away goals

    A goal from Antoine Griezmann sent Atletico Madrid to the Champions League final for the second time in three seasons despite a 2-1 defeat at Bayern Munich on Tuesday. Atletico, which lost to city rival Real Madrid in the 2014 final, progressed on … More »

    AP - Sports - 10 minutes ago
  • Rangers reacquire catcher Bobby Wilson in trade with Tigers

    Catcher Bobby Wilson was traded from the Detroit Tigers back to the Texas Rangers for minor league pitcher Chad Bell on Tuesday. Wilson batted .154 (2 for 13) with two RBIs in five games with the Tigers. ''Obviously we're very familiar with him … More »

    AP - Sports - 11 minutes ago
  • VCU announces sophomore F Michael Gilmore is transferring

    RICHMOND, Va. (AP) -- VCU men's basketball coach Will Wade says rising junior forward Michael Gilmore has decided to transfer. … More »

    AP - Sports - 12 minutes ago
  • Atletico ready to write Champions League history

    Atletico ready to write Champions League history

    Atletico Madrid are not seeking revenge for their 2014 Champions League final defeat but instead want to write a new chapter in the club's history with their first European Cup after getting past Bayern Munich. The Spanish side, who also lost the … More »

    Reuters - 12 minutes ago