THE VENT is a forum to rants, raves, pleas and laments from hockey fans across the world about the NHL lockout. It runs every Tuesday, Thursday and Sunday. If you've got a take on the lockout and need to let it out, email us at email@example.com, Subject: The Vent.)
Our first rant comes from "Pickett," with a call for NHL sponsor boycotts until the lockout is settled.
I won't be angry over the lockout until Oct. 11 has come and gone without a puck dropping on NHL ice. Obviously we, as fans, don't have any say in the lockout. We can scream and make threats about never returning all we want, but we'll be back.
I hate to say it, but we'll be back. I'll cancel my subscription to Gamecenter Live for a couple weeks, I may even miss the first few weeks through pure indignation, but I'll be back.
We're pawns in this game, but there are angles for leverage. For instance, the NHL proudly displays their marketing partners on their website.
If we had a large and vocal enough boycott of the sponsors of this buffoonery, we could get the corporations to do our work for us. In addition to the NHL's partners, the NBC suckers that signed a contract to show 1 month of hockey then lose their premier sport should be weighing heavily on Gary's actions.
Teams with local sponsors, arenas with naming rights, etc. should all be targeted by fans for a loud rejection of their products and services until they can get their partner back in line. If you go to your favorite team's website and see the ads plastered all over the site, write those people and let them know you've stopped using their products due to their financial support of the lockout. Maybe send the video from "Strange Brew" of the dad asking the McKenzies, "They spent their allowance on this, just what am I supposed to tell 'em?"
Bridgestone, Cisco, Compuware, Coors Light, EA Sports, Enterprise, The Hockey News (Sorry!!!), Gatorade, Lays, Only Vegas (?), Molson Canadian, Panini, Pepsi Max (Not Diet Pepsi?), Reebok, Westin, Sirius, Ticketmaster, Upper Deck, Bell, Hershey's, Canadian Tire, ScotiaBank, Visa, Tim Hortons, Discover Card, Geico, Honda, McDonalds, Verizon.
OK, this is all well and good, but … Canadian Maple donuts from Timmy's are our crack-rock.
Here's Dave, making the same call:
Puckdaddy, since the '94 lockout I have only attended two NHL games here in Calgary. The last game was an afternoon game vs. the Preds that has turned my daughter off of hockey almost completely.
My simple suggestion for those who want to "boycott" the NHL is do it via social media. A lot of "market analysts" are using social media data mining and page hit etc. to determine what a brand is worth and boycotting all NHL web site and blogs (except for puck daddy of course) is the quickest easiest way to let your feelings be known.
Yay! We avoided the boycott!
"OvechkinFan99" played Gary Bettman mode on NHL 13: