Only the Toronto Maple Leafs would need a television special to reveal their new logo. So on “The Leaf: Blueprint” on TSN Tuesday night, the Centre of the Hockey Universe tuned in to find out what logo will adorn all the new gear they’ll be pressured into purchasing.
What they saw was classic-looking, with a familiar (and striking) font. And veins. Lots of veins.
Inspired by the classic Leafs logo of the 1940’s to 1960’s, the club’s new mark has a number of design characteristics that distinguish it, including:
• The new Maple Leaf has 31 points, a nod to the year 1931 and a defining moment in team history with the opening of Maple Leaf Gardens. The new logo maintains a strong connection to the classic Leafs logo of the past while offering a fresh take on it for the future.
• The new badge contains a total of 17 veins, representing the year the franchise was founded (1917), and includes 13 veins at the top of the crest to commemorate the club’s Stanley Cup Championships.
• The outline, seen in the most recent version of this Maple Leaf from 1963-67, has been removed to create a cleaner, bolder look.
There’s another feature to the logo that’s fairly obvious to those of pure hearts and juvenile minds:
People took notice.
no one can unsee the butt on the new leafs logo. that’s why you need to show the logo to Internet people before finalizing it.— BRANTLAND (@bh_) February 3, 2016
Although, perhaps ...
You are all wrong about that Leafs logo. That's not a butt, that's what happens when you wear a push-up bra with a strapless dress.— Laura/theactivestick (@theactivestick) February 3, 2016
Whatever you see, let's all agree that when it comes to anatomy and hockey logos, we've seen worse:
So what do you think of the logo that will symbolize the Maple Leafs' run to the Stanley Cup or remaining the butt of your jokes?
PASS OR FAIL: The Toronto Maple Leafs' new logo.