Where has The Bruins Bear been hibernating?
Well, he's back. Dear lord, is he back.
The Boston Bruins on Monday debuted Bruins Digital Entertainment Network (yep, Bruins DEN) that seeks to package all of their digital and social content together. Part of that network: The Bruins new official Mobile App via AT&T, which is available for free on iTunes, Android Market/Google Play and Blackberry App World.
Fans who download that app get an exclusive look at the Bear's new starring role: "The Bear and the Gang," a series of shorts in the style of a 1980s sitcom that feature Brad Marchand and other Bruins players; fist-pumping TD Garden legend Rene Rancourt; and, of course, beloved paragon on impartial commentating, Jack Edwards of NESN.
Here's the teaser/opening credits for it. Andrew Ference and/or Shawn Thornton will make you spit coffee on your screen: