What's buzzing:

Ball Don't Lie

Ray Allen thanks Boston Celtics fans with full-page newspaper ad

Eric Freeman
Ball Don't Lie

View gallery

.

Ray Allen shows his deep appreciation for the Celtics (Mike Ehrmann/ Getty).

When shooting guard Ray Allen signed with the Miami Heat for a below-market two-year contract, a not insignificant number of Boston Celtics fans deemed him a traitor. The Heat and Celtics have been rivals for the better part of the last five years, even before LeBron James went to South Beach, and the idea that a key player could jump from one Eastern contender to another didn't sit well. Never mind that he had been the subject of trade rumors for more than a season, or that the Celtics signed Jason Terry as a replacement while simultaneously trying to convince Allen to return.

Nevertheless, Allen enjoyed his five seasons in Boston and wanted to thank the fans. So he did exactly that with a full-page newspaper ad in Sunday's edition of The Boston Globe, which you can see after the jump (via SLAM).

View gallery

.

Ray Allen's ad in Sunday's Boston Globe (via SLAM).

The text is typically classy from Allen: respectful of the city and its tradition, thankful for the opportunity, and about more than just playing basketball. However, Allen might also have misjudged exactly how bad some Celtics fans feel about his deal with Miami. Boston takes its sports very seriously, with a passion that borders on jingoism. The idea that any player would jump to a rival is distasteful. For Allen to then thank fans as if everything were fine suggests that he didn't even truly understand Boston, by one point of view.

That doesn't make the ad in poor taste — it's likely that Allen really does feel all of these things for the city. But if he thinks there won't be animosity when he returns to TD Garden next season, or that a newspaper ad will heal any rifts in the relationship, then he's very mistaken. NBA fans, and especially those aligned with the Celtics, don't forgive so easily.

Other popular content on Yahoo! Sports:
Reds All-Star Joey Votto out 3-4 weeks with knee injury
Michael Silver: The Jaguars are unlikely to meet MJD's contract demands
Watch: Kobe Bryant tells Y! Sports why he had to split with Shaq

View Comments (271)
  • Baseball-Highlights from Tuesday's MLB games

    (Adds late games) Aug 30 (The Sports Xchange) - Highlights from Major League Baseball games on Tuesday: Orioles 5, Blue Jays 3 Matt Wieters hit a two-run home run in the bottom of the eighth inning, giving the Baltimore Orioles a 5-3 victory over … More »

    Reuters - 12 minutes ago
  • Teheran gets rare run support to beat Padres 7-3

    Teheran gets rare run support to beat Padres 7-3

    Julio Teheran never imagined it would take this long to win a game at home. Teheran won for the first time in nine starts, rookie Dansby Swanson drove in three runs and the Atlanta Braves beat the San Diego Padres 7-3 on Tuesday night. Teheran … More »

    AP - Sports - 16 minutes ago
  • Away from home, China begins bid for World Cup glory

    Away from home, China begins bid for World Cup glory

    Despite the improving Chinese Super League and its growing number of famous foreign stars, it is a second appearance at the World Cup by its homegrown players that fans in China truly crave. The Chinese Super League's highest-profile stars - such … More »

    AP - Sports - 19 minutes ago
  • Greinke solid, D'backs beat Cueto and Giants 4-3

    Greinke solid, D'backs beat Cueto and Giants 4-3

    SAN FRANCISCO (AP) -- Zack Greinke threw six solid innings to continue his mastery of San Francisco and the Arizona Diamondbacks beat Johnny Cueto and the Giants 4-3 on Tuesday night. … More »

    AP - Sports - 23 minutes ago
  • Karlovic sets U.S. Open record with 61 aces in win over Lu

    Karlovic sets U.S. Open record with 61 aces in win over Lu

    Ivo Karlovic set a U.S. Open record on Tuesday when he banged down 61 aces on his way to a first round victory over Taiwan's Lu Yen-Hsun. The 37-year-old Croat, who has served the most aces in ATP Tour history with well over 11,000, hit 22 in the … More »

    Reuters - 29 minutes ago