Ball Don't Lie

Nike designer apologizes for saying injured Derrick Rose, an adidas man, ‘chose poorly’

Dan Devine
Ball Don't Lie

After Derrick Rose suffered a season-ending ACL tear during the Chicago Bulls' 103-91 win over the Philadelphia 76ers in Game 1 of their first-round playoff series on Saturday afternoon, the reaction of NBA fans, media members and fellow players alike consisted largely of shock and sorrow. A bummed-out legion began to wrap its mind around the enormity of the 2011 NBA MVP's injury and what it means for the top-seeded Bulls' title hopes and, potentially, the career arc of one of the league's brightest young superstars.

I say "largely" because the reaction also contained stuff like this, from the Twitter account of Jason Petrie, a "senior footwear designer at Nike," according to LinkedIn, and the designer of the popular Nike basketball sneakers worn and endorsed by Miami Heat star LeBron James:

View gallery


(Screencap via @sevenzro1, Nike designer Jason Petrie's Twitter feed)

"Pooh," of course, is the nickname Rose was given by his grandmother when he was a kid. Rose, of course, wears and endorses adidas shoes; the Bulls point guard recently signed a 13-year endorsement deal with the shoemaker that, with incentives, could pay him more than $200 million. The intimation, of course, is that Rose wouldn't have torn a ligament in his left knee if the shoes on his feet when he landed that jump stop were emblazoned with a swoosh. Of course.

[Related: Derrick Rose's knee injury casts pall on Bulls' hopes | Video]

On Sunday morning, Petrie took to Twitter to apologize:

View gallery


(Screencap via @sevenzro1, Nike designer Jason Petrie's Twitter feed)

In context, the hashtag "#GWS" in Petrie's initial tweet likely stood for "get well soon," which is the kind of thing you say to someone who just suffered a severe injury and is going to need surgery, rehabilitation and an awful lot of rest and healing before he can resume regular life activities, let alone go back to being one of the best basketball players alive. The other stuff, where you use someone else's trauma as a ostensible promotion vehicle ... well, that's not really what you say.

You might think it — Petrie's tweet wasn't the only one I saw that made the "correlation equals causation" jump between Rose and New York Knicks rookie Iman Shumpert wearing adidas on the court and suffering injuries on Saturday. But you don't say it. Not if you've got some compassion, perspective or appreciation for the fact that, as a representative for brands as mammoth as Nike and LeBron James, snarkily reveling in someone else's trauma — especially a well-liked someone like Rose, whom "everyone loves," according to James' Heat teammate Dwyane Wade, who's signed with Nike subsidiary Jordan Brand — probably isn't a great move, corporate-wise.

[Marc Spears: Derrick Rose injury clears path for LeBron, Heat]

Petrie followed up his statement that Rose "chose poorly" in not signing with Nike by claiming that "Y'all" — presumably the number of people who took issue with the way Petrie responded to Rose's injury — "take sh#t too serious! Never want to see anyone get hurt- I hope DRose comes back stronger than ever, he's too good."

Later, after several other Saturday night statements — about how he was just speaking his mind, that he was encountering "a lot of tough guys on Twitter" after his remarks, that he doesn't much care for people who are not "with him," that "sensitive thugs" displeased with his commentary could use a hug, and that anyone of the belief that he cared about their differing opinions didn't know him — Petrie offered a more formal apology, saying the comment about Rose's choice "was really just tongue n cheek! Never meant any harm or disrespect!"

The Bulls will resume their first-round series against the 76ers on Tuesday night at 8 p.m., when Game 2 tips off at the United Center.

Other popular content on Yahoo! Sports:
Brandon Inge couldn't hit, but he deserved more from Tigers fans
Knicks rookie Iman Shumpert's season ends with knee injury in loss to Heat | Video
Yahoo! Sports' predictions for the 2012 NBA playoffs
Video: Yahoo! Sports NBA championship predictions

Sign up for Yahoo Fantasy Hockey
Sorry you didn't like this comment. Please provide a reason below.

Are you sure?
Rating failed. Try again.
Request failed. Try again.
We will promote constructive and witty comments to the top, so everyone sees them!
Sorry, we can’t load comments right now. Try again.
    • Not one, but two QBs have red-hot Lehigh dominating the air

      It's not even clear which one - or maybe both - will play this weekend with the Mountain Hawks looking to extend one of the FCS' longest winning streaks and inch closer to a national ranking. All Mayes did that day was set a school record with 524 … More »

      AP - Sports - 9 minutes ago
    • Jackets, Blackhawks both shuffling rearguard prior to clash

      Both the Columbus Blue Jackets and the Chicago Blackhawks are doing the blue-line shuffle to end the week, with lineup changes almost certain. The winless Blue Jackets (0-2-0) hope to break that streak as they host the Blackhawks (2-2-0) on Friday … More »

      AP - Sports - 21 minutes ago
    • Dodgers reject Kershaw offer to save him for Game 6

      Dodgers reject Kershaw offer to save him for Game 6

      Clayton Kershaw offered to pitch on short rest again in Game 5 of the NL Championship Series for the Los Angeles Dodgers, but was turned down in favor of starting Game 6 on Saturday against the Cubs in Chicago. The series was tied 2-all going into … More »

      AP - Sports - 28 minutes ago
    • NFL-National Football League roundup

      Embattled New York Giants kicker Josh Brown won't be traveling with the team for Sunday's game against the Los Angeles Rams in London, a decision related to the NFL's move to re-open an investigation into a domestic violence incident in May 2015. … More »

      Reuters - 38 minutes ago
    • NHL-National Hockey League roundup

      Oct 20 (The Sports Xchange) - Arizona Coyotes veteran goaltender Mike Smith was sent home to visit the team's doctors after sustaining a lower-body injury in Tuesday's game against the Ottawa Senators. Smith underwent an MRI exam on his left leg on … More »

      Reuters - 40 minutes ago