What's trending:

Ball Don't Lie

Nike designer apologizes for saying injured Derrick Rose, an adidas man, ‘chose poorly’

Dan Devine
Ball Don't Lie

After Derrick Rose suffered a season-ending ACL tear during the Chicago Bulls' 103-91 win over the Philadelphia 76ers in Game 1 of their first-round playoff series on Saturday afternoon, the reaction of NBA fans, media members and fellow players alike consisted largely of shock and sorrow. A bummed-out legion began to wrap its mind around the enormity of the 2011 NBA MVP's injury and what it means for the top-seeded Bulls' title hopes and, potentially, the career arc of one of the league's brightest young superstars.

I say "largely" because the reaction also contained stuff like this, from the Twitter account of Jason Petrie, a "senior footwear designer at Nike," according to LinkedIn, and the designer of the popular Nike basketball sneakers worn and endorsed by Miami Heat star LeBron James:

View gallery

.

(Screencap via @sevenzro1, Nike designer Jason Petrie's Twitter feed)

"Pooh," of course, is the nickname Rose was given by his grandmother when he was a kid. Rose, of course, wears and endorses adidas shoes; the Bulls point guard recently signed a 13-year endorsement deal with the shoemaker that, with incentives, could pay him more than $200 million. The intimation, of course, is that Rose wouldn't have torn a ligament in his left knee if the shoes on his feet when he landed that jump stop were emblazoned with a swoosh. Of course.

[Related: Derrick Rose's knee injury casts pall on Bulls' hopes | Video]

On Sunday morning, Petrie took to Twitter to apologize:

View gallery

.

(Screencap via @sevenzro1, Nike designer Jason Petrie's Twitter feed)

In context, the hashtag "#GWS" in Petrie's initial tweet likely stood for "get well soon," which is the kind of thing you say to someone who just suffered a severe injury and is going to need surgery, rehabilitation and an awful lot of rest and healing before he can resume regular life activities, let alone go back to being one of the best basketball players alive. The other stuff, where you use someone else's trauma as a ostensible promotion vehicle ... well, that's not really what you say.

You might think it — Petrie's tweet wasn't the only one I saw that made the "correlation equals causation" jump between Rose and New York Knicks rookie Iman Shumpert wearing adidas on the court and suffering injuries on Saturday. But you don't say it. Not if you've got some compassion, perspective or appreciation for the fact that, as a representative for brands as mammoth as Nike and LeBron James, snarkily reveling in someone else's trauma — especially a well-liked someone like Rose, whom "everyone loves," according to James' Heat teammate Dwyane Wade, who's signed with Nike subsidiary Jordan Brand — probably isn't a great move, corporate-wise.

[Marc Spears: Derrick Rose injury clears path for LeBron, Heat]

Petrie followed up his statement that Rose "chose poorly" in not signing with Nike by claiming that "Y'all" — presumably the number of people who took issue with the way Petrie responded to Rose's injury — "take sh#t too serious! Never want to see anyone get hurt- I hope DRose comes back stronger than ever, he's too good."

Later, after several other Saturday night statements — about how he was just speaking his mind, that he was encountering "a lot of tough guys on Twitter" after his remarks, that he doesn't much care for people who are not "with him," that "sensitive thugs" displeased with his commentary could use a hug, and that anyone of the belief that he cared about their differing opinions didn't know him — Petrie offered a more formal apology, saying the comment about Rose's choice "was really just tongue n cheek! Never meant any harm or disrespect!"

The Bulls will resume their first-round series against the 76ers on Tuesday night at 8 p.m., when Game 2 tips off at the United Center.

Other popular content on Yahoo! Sports:
Brandon Inge couldn't hit, but he deserved more from Tigers fans
Knicks rookie Iman Shumpert's season ends with knee injury in loss to Heat | Video
Yahoo! Sports' predictions for the 2012 NBA playoffs
Video: Yahoo! Sports NBA championship predictions

Sign up for Yahoo Fantasy Hockey
View Comments (1267)
  • Cardinals look to continue success at Wrigley

    The National League Central champion Chicago Cubs have lost just 24 of their 80 home games this season. The St. Louis Cardinals have delivered six of those losses. The Cardinals can steal another victory Sunday night when they play the rubber … More »

    AP - Sports - 6 minutes ago
  • Dragic says he was 'disappointed, sad' to hear Bosh news

    Goran Dragic got the word he was getting traded to Miami and didn't need long to start envisioning what it would be like to play alongside Chris Bosh. Getting ready to play without Bosh has become an unfortunate tradition in Dragic's tenure as … More »

    AP - Sports - 9 minutes ago
  • Detroit's Levy out against Packers; Lions sign Gooden

    ALLEN PARK, Mich. (AP) -- Detroit linebacker DeAndre Levy will the Lions' game Sunday at Green Bay because of a quadriceps injury. … More »

    AP - Sports - 11 minutes ago
  • Syracuse uses late 99-yard drive to beat UConn 31-24

    Syracuse uses late 99-yard drive to beat UConn 31-24

    Syracuse receiver Amba Etta-Tawo is making the most of his final year of college eligibility. The graduate transfer from Maryland caught 12 passes for a school-record 270 yards and two touchdowns and the Orange beat UConn 31-24 on Saturday to snap … More »

    AP - Sports - 15 minutes ago
  • NFL-National Football League roundup

    The Green Bay Packers ruled out linebacker Clay Matthews and safety Morgan Burnett for Sunday's game against the Detroit Lions. Matthews aggravated an ankle injury in a loss to the Vikings last Sunday and also is dealing with a hamstring injury. … More »

    Reuters - 15 minutes ago