What's Buzzing:

Ball Don't Lie

Nike designer apologizes for saying injured Derrick Rose, an adidas man, ‘chose poorly’

Dan Devine
Ball Don't Lie

After Derrick Rose suffered a season-ending ACL tear during the Chicago Bulls' 103-91 win over the Philadelphia 76ers in Game 1 of their first-round playoff series on Saturday afternoon, the reaction of NBA fans, media members and fellow players alike consisted largely of shock and sorrow. A bummed-out legion began to wrap its mind around the enormity of the 2011 NBA MVP's injury and what it means for the top-seeded Bulls' title hopes and, potentially, the career arc of one of the league's brightest young superstars.

I say "largely" because the reaction also contained stuff like this, from the Twitter account of Jason Petrie, a "senior footwear designer at Nike," according to LinkedIn, and the designer of the popular Nike basketball sneakers worn and endorsed by Miami Heat star LeBron James:

View gallery

.

(Screencap via @sevenzro1, Nike designer Jason Petrie's Twitter feed)

"Pooh," of course, is the nickname Rose was given by his grandmother when he was a kid. Rose, of course, wears and endorses adidas shoes; the Bulls point guard recently signed a 13-year endorsement deal with the shoemaker that, with incentives, could pay him more than $200 million. The intimation, of course, is that Rose wouldn't have torn a ligament in his left knee if the shoes on his feet when he landed that jump stop were emblazoned with a swoosh. Of course.

[Related: Derrick Rose's knee injury casts pall on Bulls' hopes | Video]

On Sunday morning, Petrie took to Twitter to apologize:

View gallery

.

(Screencap via @sevenzro1, Nike designer Jason Petrie's Twitter feed)

In context, the hashtag "#GWS" in Petrie's initial tweet likely stood for "get well soon," which is the kind of thing you say to someone who just suffered a severe injury and is going to need surgery, rehabilitation and an awful lot of rest and healing before he can resume regular life activities, let alone go back to being one of the best basketball players alive. The other stuff, where you use someone else's trauma as a ostensible promotion vehicle ... well, that's not really what you say.

You might think it — Petrie's tweet wasn't the only one I saw that made the "correlation equals causation" jump between Rose and New York Knicks rookie Iman Shumpert wearing adidas on the court and suffering injuries on Saturday. But you don't say it. Not if you've got some compassion, perspective or appreciation for the fact that, as a representative for brands as mammoth as Nike and LeBron James, snarkily reveling in someone else's trauma — especially a well-liked someone like Rose, whom "everyone loves," according to James' Heat teammate Dwyane Wade, who's signed with Nike subsidiary Jordan Brand — probably isn't a great move, corporate-wise.

[Marc Spears: Derrick Rose injury clears path for LeBron, Heat]

Petrie followed up his statement that Rose "chose poorly" in not signing with Nike by claiming that "Y'all" — presumably the number of people who took issue with the way Petrie responded to Rose's injury — "take sh#t too serious! Never want to see anyone get hurt- I hope DRose comes back stronger than ever, he's too good."

Later, after several other Saturday night statements — about how he was just speaking his mind, that he was encountering "a lot of tough guys on Twitter" after his remarks, that he doesn't much care for people who are not "with him," that "sensitive thugs" displeased with his commentary could use a hug, and that anyone of the belief that he cared about their differing opinions didn't know him — Petrie offered a more formal apology, saying the comment about Rose's choice "was really just tongue n cheek! Never meant any harm or disrespect!"

The Bulls will resume their first-round series against the 76ers on Tuesday night at 8 p.m., when Game 2 tips off at the United Center.

Other popular content on Yahoo! Sports:
Brandon Inge couldn't hit, but he deserved more from Tigers fans
Knicks rookie Iman Shumpert's season ends with knee injury in loss to Heat | Video
Yahoo! Sports' predictions for the 2012 NBA playoffs
Video: Yahoo! Sports NBA championship predictions

View Comments (1267)
  • Jamaican McLeod runs fastest 110m hurdles time of 2016

    Jamaican McLeod runs fastest 110m hurdles time of 2016

    Jamaican Omar McLeod clocked the fastest time of the year to win the 110 metres hurdles at the Drake Relays in Iowa on Saturday as Olympic champion Aries Merritt finished fifth on his return from a kidney transplant. Overcoming rainy conditions and … More »

    Reuters - 9 minutes ago
  • Golf-European Tour China Open scores

    May 1 (Infostrada Sports) - Scores from the European Tour China Open at the par-72 course on Sunday in Beijing -22 Li Haotong (China) 69 67 66 64 -19 Felipe Aguilar (Chile) 68 65 67 69 -18 Lucas Bjerregaard (Denmark) 68 67 65 70 Marcel Siem … More »

    Reuters - 26 minutes ago
  • Colorado share lead in the West after Montreal draw

    Colorado share lead in the West after Montreal draw

    (Reuters) - The visiting Colorado Rapids moved into a three-way tie for top spot in Major League Soccer’s Western Conference after they twice battled back for a 2-2 draw with Didier Drogba's Montreal Impact on Saturday. Rapids (5-2-2) defender … More »

    Reuters - 38 minutes ago
  • Golf-U.S. PGA Tour Latest New Orleans Classic leaderboard

    May 1 (Infostrada Sports) - Latest leaderboard in the third round from the U.S. PGA Tour New Orleans Classic at the par-72 course on Saturday in Avondale, Louisiana holesplayed rounds -12 Brian Stuard (U.S.) 64 68 -11 Jamie Lovemark (U.S.) 67 66 … More »

    Reuters - 47 minutes ago
  • The Pirates lineup is deeper and more productive than you think

    The Pirates lineup is deeper and more productive than you think

    A deeper look at the Pirates offense as they prepare to face the Reds in the Yahoo Sports MLB Free Game of the Day. … More »

    Big League Stew - 57 minutes ago