What's buzzing:

Ball Don't Lie

Nike designer apologizes for saying injured Derrick Rose, an adidas man, ‘chose poorly’

Dan Devine
Ball Don't Lie

After Derrick Rose suffered a season-ending ACL tear during the Chicago Bulls' 103-91 win over the Philadelphia 76ers in Game 1 of their first-round playoff series on Saturday afternoon, the reaction of NBA fans, media members and fellow players alike consisted largely of shock and sorrow. A bummed-out legion began to wrap its mind around the enormity of the 2011 NBA MVP's injury and what it means for the top-seeded Bulls' title hopes and, potentially, the career arc of one of the league's brightest young superstars.

I say "largely" because the reaction also contained stuff like this, from the Twitter account of Jason Petrie, a "senior footwear designer at Nike," according to LinkedIn, and the designer of the popular Nike basketball sneakers worn and endorsed by Miami Heat star LeBron James:

View gallery

.

(Screencap via @sevenzro1, Nike designer Jason Petrie's Twitter feed)

"Pooh," of course, is the nickname Rose was given by his grandmother when he was a kid. Rose, of course, wears and endorses adidas shoes; the Bulls point guard recently signed a 13-year endorsement deal with the shoemaker that, with incentives, could pay him more than $200 million. The intimation, of course, is that Rose wouldn't have torn a ligament in his left knee if the shoes on his feet when he landed that jump stop were emblazoned with a swoosh. Of course.

[Related: Derrick Rose's knee injury casts pall on Bulls' hopes | Video]

On Sunday morning, Petrie took to Twitter to apologize:

View gallery

.

(Screencap via @sevenzro1, Nike designer Jason Petrie's Twitter feed)

In context, the hashtag "#GWS" in Petrie's initial tweet likely stood for "get well soon," which is the kind of thing you say to someone who just suffered a severe injury and is going to need surgery, rehabilitation and an awful lot of rest and healing before he can resume regular life activities, let alone go back to being one of the best basketball players alive. The other stuff, where you use someone else's trauma as a ostensible promotion vehicle ... well, that's not really what you say.

You might think it — Petrie's tweet wasn't the only one I saw that made the "correlation equals causation" jump between Rose and New York Knicks rookie Iman Shumpert wearing adidas on the court and suffering injuries on Saturday. But you don't say it. Not if you've got some compassion, perspective or appreciation for the fact that, as a representative for brands as mammoth as Nike and LeBron James, snarkily reveling in someone else's trauma — especially a well-liked someone like Rose, whom "everyone loves," according to James' Heat teammate Dwyane Wade, who's signed with Nike subsidiary Jordan Brand — probably isn't a great move, corporate-wise.

[Marc Spears: Derrick Rose injury clears path for LeBron, Heat]

Petrie followed up his statement that Rose "chose poorly" in not signing with Nike by claiming that "Y'all" — presumably the number of people who took issue with the way Petrie responded to Rose's injury — "take sh#t too serious! Never want to see anyone get hurt- I hope DRose comes back stronger than ever, he's too good."

Later, after several other Saturday night statements — about how he was just speaking his mind, that he was encountering "a lot of tough guys on Twitter" after his remarks, that he doesn't much care for people who are not "with him," that "sensitive thugs" displeased with his commentary could use a hug, and that anyone of the belief that he cared about their differing opinions didn't know him — Petrie offered a more formal apology, saying the comment about Rose's choice "was really just tongue n cheek! Never meant any harm or disrespect!"

The Bulls will resume their first-round series against the 76ers on Tuesday night at 8 p.m., when Game 2 tips off at the United Center.

Other popular content on Yahoo! Sports:
Brandon Inge couldn't hit, but he deserved more from Tigers fans
Knicks rookie Iman Shumpert's season ends with knee injury in loss to Heat | Video
Yahoo! Sports' predictions for the 2012 NBA playoffs
Video: Yahoo! Sports NBA championship predictions

View Comments (1269)
  • All eyes on Johnny as Manziel practices with Browns

    All eyes on Johnny as Manziel practices with Browns

    Browns quarterback Johnny Manziel is on the practice field in front of journalists for the first time since his release from rehab. Sporting a shorter haircut, Manziel is taking part in Cleveland's first practice of the third phase of the team's … More »

    AP - Sports - 5 minutes ago
  • Tennis-Nadal begins pursuit of number 10, all seems normal

    (Recasts with Nadal victory) By Martyn Herman PARIS, May 26 (Reuters) - The Eiffel Tower was still standing, the River Seine was flowing away to the sea and the traffic still clogged the Peripherique -- and Rafa Nadal still ruled Roland Garros on … More »

    Reuters - 5 minutes ago
  • Tennis-Forehand could be better, says Nadal after win

    (Writes through with quotes) By Julien Pretot PARIS, May 26 (Reuters) - Chasing a record-extending 10th French Open crown on the back of his worst claycourt season since prevailing for the first time, Rafa Nadal acknowledged another weakness on … More »

    Reuters - 6 minutes ago
  • Storms kill seven in Texas, Oklahoma, Houston hard-hit

    Storms kill seven in Texas, Oklahoma, Houston hard-hit

    By Anna Driver HOUSTON (Reuters) - At least two people have been killed in Houston in flooding that turned streets into rivers and led to nearly 1,000 calls for help in the fourth-most populous city in the country, officials said on Tuesday. Eight … More »

    Reuters - 18 minutes ago
  • Milwaukee officials, Bucks president say arena deal close

    Milwaukee leaders and the president of the Milwaukee Bucks all say they are close to reaching a deal to pay for a new $500 million arena for the NBA team. Talks have been ongoing for months to come up with a plan to pay for the arena that's part of … More »

    AP - Sports - 23 minutes ago