NHL Draft:

Ball Don't Lie

New Nike ad wishes Paul George well in recovering from devastating leg injury (Photo)

Dan Devine
Ball Don't Lie

Paul George's recovery from the horrific leg injury he suffered during last Friday night's USA Basketball Showcase scrimmage is just beginning. The 24-year-old All-Star will likely miss the entire 2014-15 NBA season, all but scuttling the Indiana Pacers' hopes of making another deep postseason run while simultaneously pressing pause on George's ascent just as he's starting to enter his prime; this is a considerable bummer just about any way you slice it.

That hasn't stopped folks from doing their best to cheer George up, though, with pick-me-ups ranging from get-well-soon cards to slick six-figure Italian sports cars. George's footwear and apparel endorsers at Nike Basketball threw their well wishes into the ring on Thursday with this ad, shared via Twitter with the tagline, "Without the setbacks, the comebacks aren’t as sweet."

View photo

.
Nike's new Paul George ad. (Image via @nikebasketball)

Nike's new Paul George ad. (Image via @nikebasketball)

Here's the ad's copy:

Heard this is a career ending injury.
Then the doctors said full recovery.
Heard the guys were frozen on the sideline.
Then your teammates rushed to the hospital.
Heard everyone is worried.
Then you said you'll be back better than ever.
There are two sides to everything.
The worst has happened.
The best is next.

The simple, minimal ad accentuates the positive in George's predicament — the tibia-fibula fracture was clean, the surrounding soft tissue wasn't too badly damaged, you're young, you're strong, this could've been a lot worse, etc. — without cranking up the volume on the comeback to quite the degree of some similar previous ads, like the ones Adidas made for Robert Griffin III and Derrick Rose. The ubiquitous brand's slogan and logo are there, but it's at base more about George himself, how dark things have seemed for him over the past week, and how they're already beginning to brighten up. If George himself can draw some motivation from it as he goes about the difficult, tedious business of healing, recuperating, rehabilitating and returning to the court, then so much the better.

- - - - - - -

Dan Devine is an editor for Ball Don't Lie on Yahoo Sports. Have a tip? Email him at devine@yahoo-inc.com or follow him on Twitter!

Stay connected with Ball Don't Lie on Twitter @YahooBDL, "Like" BDL on Facebook and follow BDL's Tumblr for year-round NBA talk, jokes and more.

View Comments (56)
  • Hield feeling the heat in New Orleans, and liking it

    When Buddy Hield flew into south Louisiana on Friday to begin his NBA career, among the first things he noticed was how hot it was - and he had no complaints. ''As soon as I came off the plane, it felt hot, it reminded me of home,'' said Hield, who … More »

    AP - Sports - 31 minutes ago
  • Celtics' Ainge: No regrets about draft

    The Boston Celtics had an extra-long table lined up for their post-draft news conference Friday, a day after they picked six players. When it came time for the traditional picture of the rookies wearing Celtics caps, photographers asked them to … More »

    AP - Sports - 1 hour 35 minutes ago
  • Dunn's journey takes him to Minnesota

    John Seldon had just finished watching his son, Kris Dunn, finish an introductory press conference as the newest member of the Minnesota Timberwolves. It had been 36 hours of tears, joy and reflection for father and son, who had been through a … More »

    AP - Sports - 1 hour 58 minutes ago
  • Suns' future looking bright after draft

    Marquese Chriss wanted to play in Phoenix but figured his chance had passed when the Suns used the No. 4 overall pick of the NBA draft on Dragan Bender. Not long after NBA Commissioner Adam Silver announced the Kings had selected Chriss, his rights … More »

    AP - Sports - 2 hours 7 minutes ago
  • NBA-National Basketball Association roundup

    Despite a flurry of rumors, Jimmy Butler is still a member of the Bulls after nothing came to fruition during Thursday night's draft. There was heavy interest from the Minnesota Timberwolves, who are coached by former Chicago head man Tom … More »

    Reuters - 2 hours 41 minutes ago