Halifax Mooseheads’ ‘manfur’ smells like victory, even though it’s a fashion don’t.

Mention "Milan" to most hockey players and their immediate association is that guy who plays for the Boston Bruins, not one of the world's fashion capitals. But the Halifax Mooseheads, the consensus favourite to win the Quebec Major Junior Hockey League championship, are doing their only little turn on the catwalk after playoff wins.

Many teams have a sacred item of clothing that is given to the player who was their hardest working during a big win — a construction worker's hardhat, or something outré at least by buttoned-down hockey-world standards. (It might take years of some kind of radical reverse therapy for every Canadian hockey fan to repress the memory of our national junior team's player-of-the-game cape. The Mooseheads needed something more regal, so they went with a fur coat. Try not to think about what it might smell like after a few wearings by perspiration-soaked athletes who just peeled off hockey equipment, especially if the Mooseheads go deep into the spring and end up playing in some humid hockey arenas. As far as the Mooseheads are concerned, if they're playing in May, it will smell like ... victory.

It's not often you see someone accessorize a 'manfur' with a backward baseball cap, but Halifax forward Stefan Fournier seems to pull it off.

"We had to do some real good research and dug it up online," Mooseheads coach Jim Midgley told broadcaster John Moore. "A few phone calls and a few drives over across the country but we ended picking it up last week and the kids are having some fun with it."

"I thought I looked great out there on the ice tonight and I wanted to express myself when I got off," Mooseheads captain Fournier said after earning the jacket following Game 3 of Halifax's eventual four-game first-round sweep of the Saint John Sea Dogs. "Sometimes you just got to do it — weird haircuts, tattoos, and now I got this wonderful fur jacket."

This calls to mind — for people of a certain age, perhaps less so for hockey players who only know Seinfeld in reruns — the episode when Jerry had to wear David Puddy's 'manfur.'

Hey, since Halifax is the league's most talented team, people are probably going to insinuate they have too much finesse. Going full 'fancy boy' means they're owning it. Just don't tell PETA.

"It's 100 per cent fox fur," Fournier, an overage right wing from Dorval, Que., told Moore. "Sorry to anyone out there who's an animal lover. I have dogs and I love them."

Neate Sager is a writer for Yahoo! Canada Sports. Follow him on Twitter @neatebuzzthenet. Please address any questions, comments or concerns to btnblog@yahoo.ca (video: John Moore).