What's buzzing:

The Eh Game

Jessica Zelinka would sell ads on her abs

Neate Sager
Eh Game

View gallery

.

Jessica Zelinka is Canada's best bet in the Aug. 3-4 Olympic heptathlon (Jeff McIntosh, The Canadian Press)

When you think of heptathlete/hurdler Jessica Zelinka, phrases such as versatility and amazing abdominals pop to mind — so it's not for nothing that you can't spell those two without the word advertising.

Zelinka, who finished fifth in the heptathlon in Beijing and is a darkhorse medal contender behind golden rivals Tatyana Chernova and Jessica Ennis in the Aug. 3-4 heptathlon,  knows what her six-pack stomach can be extrapolated to say about society, even by people who aren't aware she is a mom to a three-year-old daughter. So, from the department of "Amateur Athletes Have To Get What They Can While They Can" , the Canadian hopeful said she's willing to turn that sinewy washboard into a billboard.

From Vicki Hall:

"Who wants to own my abs?" [Zelinka] says. "I will give ownership of my abs."Someone out there can sponsor them."

Zelinka, 30, speaks without a hint of vanity about her six-pack mid-section. The fact of the matter is, the rest of the world obsesses about her abs — and she can't help but hear the chatter.

Perhaps the former [University of Calgary] Dinos track star has a post-Olympic future as a personal trainer for all of us mere mortals with extra padding around the middle.

"If you Google search Jessica Zelinka, 'Jessica Zelinka Abs' will come up," she sighs. "I know all about it." (Calgary Herald)

The London, Ont., native was probably being a little tongue-in-cheek, but if you got it, flaunt it. Obviously, the IOC, with its endless regulations and rules would have something to say about athletes using their bare skin as a sandwich board. The Olympics are their opportunity to shill for corporate sponsors and no one may muddy their brand. (It's amazing this front-row footy fan even got away with wearing a shirt promoting the rival of the official Olympic carbonated sugar water.

View gallery

.

Jessica Zelinka is also representing Canada in 100-metre hurdles (Jeff McIntosh, The Canadian Press)

You can hardly blame Zelinka. Her rival and namesake, Jessica Ennis, pulls down $1.5 million US per year in endorsements and is Great Britain's highest-paid sportswoman. And her abs will get a lot of media exposure over the course of seven events in two days.

No doubt a lot of people would wonder how Zelinka built up that muscle group. Here is Hall, again:

"People say: where do those abs come from," says coach Les Gramantik.

"You would be surprised how little ab work we really do.We throw a lot of medicine balls. Do movement patterns. We're not sitting here doing crunches to get her six-packs out here. It's not essential."

(A-ha! Crunches are for suckers!)

Core strength is everything for holding up during the long grind of the heptathlon. There is so much more to Jessica Zelinka than one body part (anyone else creeped out by her hometown paper running a photo that showed her abs but cut off her head?), but it helps peel back why London 2012 is her best shot to put Canada on the podium in heptathlon for the first time.

Neate Sager is a writer for Yahoo! Canada Sports. Contact him at neatesager@yahoo.ca and follow him on Twitter @neatebuzzthenet.

View Comments (72)
  • Tulane beats East Carolina 100-92 in 3OT to snap 6-game skid

    Louis Dabney tied a career high with 32 points and Tulane did not lead by more than two points until the third overtime when the Green Wave went on to beat East Carolina 100-92 Wednesday night, ending a six-game losing streak. Dabney took an … More »

    AP - Sports - 4 minutes 33 seconds ago
  • A-League leaders handed flare fine, risk points deduction

    A-League leaders Western Sydney Wanderers were fined A$50,000 and given a suspended deduction of three points on Thursday for the behaviour of their fans last weekend. Football Federation Australia found the former Asian champions guilty of … More »

    Reuters - 6 minutes ago
  • Thornwell leads South Carolina to 94-83 win over LSU

    COLUMBIA, S.C. (AP) -- Sindarius Thornwell scored 24 points, and Michael Carrera had 14 of his 16 points in the second half as South Carolina gained a share of first place in the Southeastern Conference, holding off Ben Simmons and LSU 94-83 on … More »

    AP - Sports - 6 minutes ago
  • Pistons retire Billups' jersey at halftime against Denver

    Moments before his jersey went up to the rafters, Chauncey Billups spoke to the crowd about the night the Detroit Pistons wrapped up the 2004 NBA title by routing the Los Angeles Lakers in Game 5 of the Finals. Billups was the most valuable player … More »

    AP - Sports - 7 minutes ago
  • Alabama holds off slumping No. 15 Texas A&M, 63-62

    Alabama holds off slumping No. 15 Texas A&M, 63-62

    TUSCALOOSA, Ala. (AP) -- Retin Obasohan scored 16 points and Alabama survived a big rally from No. 15 Texas A&M for a 63-62 victory Wednesday night, the Aggies' third straight loss. … More »

    AP - Sports - 7 minutes ago