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Even CTV is 'tired' of 'I Believe'
Lisa Laflamme might have to hold out her wrist to be slapped. The co-anchor of CTV's daytime Olympic coverage said just now she was "tired" of hearing the Games' theme song, "I Believe."
That is probably not what the suits upstairs would like to hear, even if it is a completely understandable sentiment this far into the second week of the Olympics. Everyone's a little frazzled, but you think of the product positioning. You understand.
Meantime, Laflamme's off-the-cuff comment comes with "I Believe" and the interpretation of Leonard Cohen's "Hallelujah" that k.d. lang performed at the Opening Ceremony running 1-2 on the iTunes Canada chart. The former, despite young Yanofsky's obvious vocal chops, is essentially forgettable. As a music writer put it, there are so many better representations of Canadian music, but that would require taking an artistic stretch. We can't have that sort of thing.
We pride ourselves on being a multicultural society, and that extends to music too — we’ve embraced rockers, jazz bands, opera singers, aboriginal artists and country music — so choosing an over-the-top adult contemporary track as the defining Olympic song leaves out a lot of great, Canadian sounds.
The bottom line is "I Believe" is part of a shared Canadian experience, whatever you think of the song.
