WIMBLEDON – The ladies always glam to the max for the annual WTA Tour party, held a few days before Wimbledon.
Canada's Genie Bouchard was among them, in a Ralph Lauren gown that draped down-to-there on the sides.
She made headlines in the Daily Mail, naturally.
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The accompanying story went into intricate detail about the various features of the dress.
It's a fairly radical departure from the more demure look Bouchard sported during the last two pre-Wimbledon parties in 2013 (left) and a year ago.
It's the Canadian's third pre-Wimbledon WTA Tour party. Here's how she looked in 2013 (left) and 2014. (Getty Images)
Here's Maria Sharapova:
No tennis whites in sight.
Serena Williams:
LONDON, ENGLAND - JUNE 25: Serena Williams attends the annual WTA Pre-Wimbledon Party presented by Dubai Duty Free at The Roof Gardens, Kensington on June 25, 2015 in London, England. (Photo by Eamonn M. McCormack/Getty Images for WTA)
Jelena Jankovic:
Wimbledon stars dazzle at launch party
Sabine Lisicki:
LONDON, ENGLAND - JUNE 25: Sabine Lisicki attends the annual WTA Pre-Wimbledon Party presented by Dubai Duty Free at The Roof Gardens, Kensington on June 25, 2015 in London, England. (Photo by Eamonn M. McCormack/Getty Images for WTA)
And Madison Keys:
LONDON, ENGLAND - JUNE 25: Madison Keys attends the annual WTA Pre-Wimbledon Party presented by Dubai Duty Free at The Roof Gardens, Kensington on June 25, 2015 in London, England. (Photo by Eamonn M. McCormack/Getty Images for WTA)
Here's the other half of the Daily Mail's duo, Urszula Radwanska:
LONDON, ENGLAND - JUNE 25: Ula Radwanska attends the annual WTA Pre-Wimbledon Party presented by Dubai Duty Free at The Roof Gardens, Kensington on June 25, 2015 in London, England. (Photo by Eamonn M. McCormack/Getty Images for WTA)
Ana Ivanovic brought a date:
Ivanovic brought boyfriend Bastian Schweinsteiger, a soccer player with Bayern Munich, to the party.
And of course, this being London, sparked tabloid engagement rumours .