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B.C.’s “Lion Shuffle” spreads around the globe
Waiting for video reviews can be one of the more boring parts of attending a live football game, but the B.C. Lions are changing that—and attracting worldwide attention in the process. During Sunday's win over the Montreal Alouettes, the team decided to get creative during a review. The in-house music started playing Cupid's 2007 hit The Cupid Shuffle, and the Lions' players started doing the famed dance from the music video:
Here's the initial video for comparison:
The Lions' effort might have gone unnoticed if not for their video staff recording it and posting it on YouTube. It's since been featured on Sports Illustrated's Hot Clicks, ESPN's Twitter page, Fansided, Bleacher Report and plenty of other sites. Lowell Ullrich of The Province reports that talk of the "Lion Shuffle" even dominated the storylines at the team's practice Wednesday:
David Braley could have sold the Lions. Mike Benevides could have ripped into every one of his players. Geroy Simon could have called out the team which dispatched him to the Saskatchewan Roughriders a bunch of jerks on the conference call he held to talk about playing his former team. Solomon Elimiman is back with the first-team defence? It would not matter.
All anyone wanted to talk about at practice Wednesday was the Lions Shuffle. ...
At any rate, few people wanted to talk to Thomas DeMarco before players could get asked about the Lions Shuffle, and for probably good reason. Fox Sports wanted permission to use the video in one of their newscasts today. ESPN put it up on their website. Same with Bleacher Report. The Lions had gone viral, and they haven’t even gone yet to Regina.
“Usually when the music is playing we’re dancing around, but the reaction has created a buzz and I’m glad it’s going around the world right now,” Ryan Phillips said. “Sometimes we don’t give enough notice to how much of an impact (fans) have an impact on the game.
Going the extra mile to keep their fans entertained is a good approach by the Lions, and it's another reason for fans to actually go to the games. Loud home fans can make a difference on the field as well as to a franchise's bottom line, too; various studies have suggested home-field advantage is usually worth about a touchdown in the CFL. Now that the Lions have the Cupid Shuffle down, though, they should take this to a new level. An adapted version of the Super Bowl Shuffle, perhaps?
