Founder/CEO Melisse Shaban Speaks On Virtue Labs

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Melisse Shaban, founder and CEO of Virtue, is a strategist and marketer of innovative retail concepts, primarily in the health and beauty industry. With more than 25 years of experience, she has demonstrated expertise in skin care, hair care, retail operations and molding medical service concepts into viable consumer brands. Virtue is built by a team of believers, optimists and do-gooders who puts boundless stock in innovation.

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