These are Canada's top 10 most trusted brands

Outdoor recreation retailer Mountain Equipment Co-op is Canada’s most trusted most brand, according to new research out of the University of Victoria.

The Gustavson Brand Trust Index asked 6,560 Canadian consumers to score nearly 300 companies on in the categories of performance, social equity and advocacy.

More specifically, participants were asked for their perceptions of brands trustworthiness, integrity, social responsibility, product performance, how they interact with customers and if they would recommend them to others.

Click through the gallery to see what other companies cracked the top 10.

These are Canada’s most trusted brands

No. 10: WestJet
Last year’s rank: 54
(THE CANADIAN PRESS/Darryl Dyck)

These are Canada’s most trusted brands

No. 9: Cirque du Soleil
Last year’s rank: N/A
(THE CANADIAN PRESS/Chris Young)

These are Canada’s most trusted brands

No. 8: Interac
Last year’s rank: 11
(Facebook / Interac)

These are Canada’s most trusted brands

No. 7: President’s Choice
Last year’s rank: 1 (tie)
(THE CANADIAN PRESS/Aaron Vincent Elkaim)

These are Canada’s most trusted brands

No. 6: Chapters/Indigo
Last year’s rank: 59
(THE CANADIAN PRESS/Jonathan Hayward)

These are Canada’s most trusted brands

No. 5: Ikea
Last year’s rank: 22
(AP Photo/Alan Diaz, File)

These are Canada’s most trusted brands

No. 4: Fairmont Hotels and Resorts
Last year’s rank: 8
(Thorfinn Stainforth / Wikimedia Commons)

These are Canada’s most trusted brands

No. 3: Costco Wholesale
Last year’s rank: 3
(THE CANADIAN PRESS/Nathan Denette)

These are Canada’s most trusted brands

No. 2: CAA
Last year’s rank: N/A
(Raysonho / Wikimedia Commons)

These are Canada’s most trusted brands

No. 1: Mountain Equipment Co-op
Last year’s rank: 1 (tie)
(THE CANADIAN PRESS/Jonathan Hayward)