They say that a picture is worth a thousand words. Well, we say that a great poster makes even a mediocre movie worth the price of admission. Here are Yahoo Entertainment’s picks for the 25 most eye-catching movie posters of 2017, along with 10 that weren’t as artful.
BEST: ‘Kong: Skull Island’
Apocalypse Kong, anyone? We definitely love the smell of Francis Ford Coppola homages in the morning.
BEST: ‘The Killing of a Sacred Deer’
The eye-catching use of negative space in the poster for Yorgos Lanthimos’s ultradry, ultradark comedy perfectly expresses the emotional emptiness of the main characters’ lives.
WORST: ‘Tomb Raider’
While we appreciate Hollywood depicting a strong female character, this version of Lara Croft quickly went viral for the wrong reason: namely, some overzealous Photoshop work on Alicia Vikander’s neck.
A beatific Jennifer Lawrence is all heart in this painterly portrait, which hints at the twisted depths plumbed by director Darren Aronofsky in the year’s most polarizing film.
BEST: ‘Baby Driver’
Simple, cool, and classy, and revving up a deeply beloved action movie (action musical?), it’s easy to see this poster for Edgar Wright’s heist flick adorning college dorm room walls for years to come. Also, it surely beats this one.
Hugh Jackman’s Wolverine walks off into the sunset, Western-style. What better to illustrate the X-Man’s excellent final adventure?
WORST: ‘Transformers: The Last Knight’
As if you needed further confirmation that humans are secondary to ‘bots in the Transformers franchise, this cluttered poster shrinks ostensible Last Knight star Mark Wahlberg down to barely there Micronaut size.
BEST: ‘Lady Bird’
If Greta Gerwig’s film is essentially a senior-year yearbook come to glorious life, than this image is an A-plus high school portrait.
BEST: ‘The Florida Project’
Youthful exuberance bursts out of every frame of Sean Baker’s indie hit, and practically races off The Florida Project‘s evocative poster as well.
Simple. Terrifying. Perfect.
WORST: ‘All the Money in the World’
With Christopher Plummer replacing Kevin Spacey in the theatrical version of Ridley Scott’s hostage drama, this early poster is already a museum-ready relic. It may be the last time we see Spacey’s face — engraved or otherwise — for a while.
BEST: ‘The Shape of Water’
It’s only appropriate that the poster for Guillermo del Toro’s swoon-inducing interspecies love story features an image fit for the cover of a fairy-tale romance.
BEST: ‘Brigsby Bear’
The VHS era is alive and well in the poster for Kyle Mooney’s affectionate tribute to such dubious kid movie “classics” as Mac and Me and Amazing Grace and Chuck. You can practically see this box staring back at you from the shelves of your local Blockbuster Video.
BEST: ‘Wonder Woman’
No beach bunny here: DC’s Amazon superhero strikes a classic warrior pose on the shores of Paradise Island. It’s a mythic image for a mythic hero.
BEST: ‘Professor Marston and the Wonder Women’
The “almost, but not quite” Wonder Woman lookalike adorning the poster for Angela Robinson’s behind-the-comic biopic definitely makes you wonder about the man (and women) responsible for creating the Amazon we know and love.
WORST: ‘Ready Player One’
Steven Spielberg’s Easter egg-laden VR-powered adventure might be one of 2018’s most-anticipated flicks, but we can’t stop staring at Tye Sheridan’s right leg in this much-maligned one-sheet.
BEST: ‘Ingrid Goes West’
We heart Ingrid‘s Instagram-inpsired poster depicting a larger-than-life version of Aubrey Plaza’s Instagram-obsessed virtual stalker.
BEST: ‘Justice League’
While the film itself was a mess, it did produce this amazing poster, which mimics comics artist extraordinaire Alex Ross’s classic canvases. Versions of this poster incorporated the superfriends’ individual logos in the tagline, “You can’t save the world alone.”
BEST: ‘War for the Planet of the Apes’
While the main poster for this film was unremarkable, Fox released several striking variants, including this stunning image of the ape army confronting the humans in an apocalyptic showdown.
WORST: ‘Spider-Man: Homecoming’
Perhaps the most-mocked major movie poster of the year, this slapdash Spidey job was creamed online for trying to cram in as many characters as possible without a shred of subtlety.
BEST: ‘Spider-Man: Homecoming’
Unlike that other, overloaded Homecoming poster, the film’s teaser image is a more stripped-down composition, neatly conveying the film’s high-school-comedy-meets-superhero vibe.
BEST: ‘Blade Runner 2049’
It must make a movie poster designer’s job a bit easier when they have the cinematography of Roger Deakins to work with. Gorgeous and ominous, just like the film itself.
WORST: ‘Rough Night’
It may be billed as a comedy, but the horrified look on Scarlett Johansson’s face all but confirms that audiences are in for a rough night at the movies.
BEST: ‘Thor: Ragnarok’
The cheerful, cheeky spirit (and neon color scheme) of ’80s space operas like Flash Gordon and Dune is as pronounced in the Ragnarok poster as it is in the film itself. This was a definite case of truth in advertising.
BEST: ‘Star Wars: The Last Jedi’
The image of Rey holding her lightsaber aloft echoes the seminal 1977 one-sheet featuring Luke in a similar pose. Unlike the later, overstuffed Last Jedi posters, this one keeps things simple and is much better for it.
BEST: ‘Ocean’s 8’
From the striking contrast of black on red to the amazing lineup of A-list stars to the clever tagline (“Every con has its pros”), the first poster for this 2018 film sets a high bar for the all-female spin on the heist franchise.
WORST: ‘Daddy’s Home 2’
Hey, Daddy’s Home 2, 1993 called. It wants its poster back.
BEST: ‘A Wrinkle in Time’
Whereas that Spider-Man: Homecoming one-sheet showed the wrong way to stick several characters into a poster, Ava DuVernay’s A Wrinkle in Time does everything right, from the trippy costumes to shadowy Chris Pine, the poster melds mystery and fantasy and leaves us wanting more.
BEST: ‘Black Panther’
Honestly, at this point, it’s hard to separate the quality of Black Panther‘s marketing from our unadulterated excitement and anticipation for the February 2018 release. But this is a sleek look regardless. (Photo: Disney)
Granted, even Don Draper would have trouble polishing this turd.
BEST: ‘Good Time’
It’s a bonkers movie, so it’s only fitting that Josh and Benny Safdie’s frenetic crime caper had a bonkers poster, with a downsized Robert Pattinson in peril of being bottled up. Though we know some Twi-hards who would drink that up.
WORST: ‘Jurassic World: Fallen Kingdom’
For what should be a sleek teaser announcing the upcoming Jurassic World sequel’s title, this poster gets junked up with some poorly Photoshopped lava. At least it quotes Jeff Goldblum.
BEST: ‘Incredibles 2’
Here’s how you do a sequel poster. Pixar’s first teaser image for Incredibles 2 maintains the original’s modernist sensibility in a streamlined, graphical way.
BEST: ‘Pacific Rim Uprising’
This Japanese poster for the upcoming robots-vs.-monsters sequel depicts a stunning graphical rendering of Gipsy Avenger, one of the lead Jaegers set to take on invading Kaiju in the March 2018 film.
WORST: ‘Game Night’
As much as we appreciate the filmmakers’ attempts to skirt obscenity restrictions, there is nothing about naughty Scrabble words that make us want to see your movie.