If you’ve been following Yahoo Style‘s Denim Week coverage, we’ve already brought you the best brands out there, as well as the craziest jean styles to know this summer. Now, we will be taking a look back at the best denim ad campaigns of all time.
There is no doubt that denim has had a huge impact on the fashion industry. Ever since the inception of blue jeans by Levi Strauss in 1873, styles have run the gamut from bootcut to skinny and straight-leg to boyfriend. You can scoop up affordable lines, or ultra-luxe versions by brands like Vetements.
But in particular, denim ad campaigns have played a large role in fashion history. Aside from being used to cement and spread a brand’s message, an ad campaign can be a strong representation of a certain moment in history. Denim ad campaigns have further acted as a catalyst for many models’ careers. If you recall, a 15-year-old Brooke Shields had a controversial moment modeling for Calvin Klein jeans in 1980, saying that “nothing” came between her and her Calvins.
In 1992, musician-turned-actor, Mark Wahlberg a.k.a. Marky Mark was photographed in a steamy embrace with a topless Kate Moss, also for Calvin Klein. That same year, a young Naomi Campbell was photographed by Steven Meisel wearing a simple white tee and denim shorts in what is now considered an iconic ad for Gap and a major moment in Campbell’s career.
Click through the gallery above to take a look back at some of the most memorable and iconic denim ad campaigns of all time.
Read more from Yahoo Style + Beauty:
Brooke Shields models for Calvin Klein jeans in 1980.
That’s when we learned that apparently, nothing came between the actress and her Calvins. (Photo: Calvin Klein)
Naomi Campbell models a white t-shirt and jean shorts for the Gap in 1992.
The moment was huge both for Campbell, and the Gap. (Photo: Gap)
Mark Wahlberg and Kate Moss model for Calvin Klein in 1992.
Back before he became a respected actor and producer, Wahlberg snuggled up with a barely-clothed Moss. (Photo: Calvin Klein)
A 1956 ad for Levi’s Ranch Pants.
Proving that denim is for the ladies. (Photo: Levi’s)
Nadja Auermann & Claudia Schiffer model for Versace Jeans Couture in 1995.
Yet another steamy but also playful campaign photographed by Richard Avedon.(Photo: Versace)
A Versace Jeans Couture ad shot by photographer Bruce Weber in 1991.
When high-end fashion brands also got into the denim game. (Photo: Versace)
A young Trish Goff modeling for Gap in 1995.
Lady Wrangler ad from the 1960s
A Lee ad from 1973.
A 1990s Guess ad featuring Alex Lundqvist and Valeria Mazza.
Bridget Hall models for Polo Jeans by Ralph Lauren in 1996.
(Photo: Ralph Lauren)
Levi’s “Go Forth” 2010 ad campaign.
Ana Ewers models for the SS15 Denim x Alexander Wang ad campaign.
(Photo: Alexander Wang)
Heidi Klum poses topless for Jordache in 2007.
Tommy Hilfiger 2010 ad campaign.
(Photo: Tommy Hilfiger)
Calvin Klein Spring 2017 ad campaign under the creative direction of Raf Simons.
(Photo: Calvin Klein)
Karlie Kloss models for Frame Denim in 2015.
Daria Strokous models for the SS15 J Brand ad campaign shot by Josh Olins.
(Photo: J Brand)
Model Winnie Harlow stars in the Diesel SS15 ad campaign.